In his new role, Rutherford will help to transform the company’s client offering, deepen relationships with agency networks and drive collaboration with industry bodies.
ARCHIVE ▸ The Media Leader Staff
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
Sharethrough saw native ad spend through its platform grow 80% year-on-year to $250 million in 2017.
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
Fran Cowan and Richard Davidson have both been promoted and Mike Hine, a former CFO at Fortius Group, has joined the team.
