TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.
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Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
In her new role Lonsdale will be responsible for developing smart audience solutions and introducing new products.
The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways.
ITV’s revenues received a 0.3% boost in January according to the latest agency estimates. Year on year, total revenues increased £70,000 to almost £117m.
In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Both the Guardian and the Observer recorded small boosts in circulation between December and January. More on that, and the rest of the newspaper market, in the latest ABC results.
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader.
