Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
ARCHIVE ▸ The Media Leader Staff
Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.
The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.
Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.
Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.
May was a solid month for commercial broadcasters, with a series of revenues boosts, according to the latest agency estimates.
PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.
In her new role Wilson will help develop agency relationships and maximise sales across the JCDecaux Airport portfolio.
PAMCo has today released the latest cross-platform audience readership figures for news brands, covering the period April 2017 to March 2018.
With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.
