The TV market posted a mixed bag of results in the second half of 2017, and year-on-year the market is generally in decline. However, circulation figures still remain strong.
ARCHIVE ▸ The Media Leader Staff
The Economist UK edition outperformed Private Eye in the second half of 2017, with a 2.4% increase period-on-period in circulation, and 8% year-on-year.
RHS Media’s The Garden currently leads the Home Interest magazine market with a print-only circulation of 432,100.
Tray will become Media iQ’s new global chief financial officer.
In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.
Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”
Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.
Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.
Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.
In total, 34 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
