The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
ARCHIVE ▸ The Media Leader Staff
Both the Guardian and the Observer recorded small boosts in circulation between December and January. More on that, and the rest of the newspaper market, in the latest ABC results.
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader.
The TV market posted a mixed bag of results in the second half of 2017, and year-on-year the market is generally in decline. However, circulation figures still remain strong.
The Economist UK edition outperformed Private Eye in the second half of 2017, with a 2.4% increase period-on-period in circulation, and 8% year-on-year.
RHS Media’s The Garden currently leads the Home Interest magazine market with a print-only circulation of 432,100.
Tray will become Media iQ’s new global chief financial officer.
In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.
Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”
Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.
