Eleanor Crossman will be responsible for building brand awareness with advertisers and agencies as the business accelerates its digital out-of-home portfolio.
ARCHIVE ▸ The Media Leader Staff
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
As of this week, users will not be able to access YouTube via Amazon’s Alexa-powered Echo Show device, and it will be removed from Fire TV on new year’s day.
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
