The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
ARCHIVE ▸ The Media Leader Staff
It was 140. Now it’s 280. That is all.
The feature enables fast, free and secure transactions for people living in the same country.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.
Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.
While it is a newly-created role, Calcraft is filling the shoes of former UK and Ireland CEO, Tracy De Groose, who announced she was stepping down earlier this month.
New survey shows that consumers’ trust in premium publishers is higher than news content on social media.
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.
It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.
