Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.

The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.

WARC’s data also reveals that TV drew 34.9% of global adspend last year.

The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.

It was 140. Now it’s 280. That is all.

The feature enables fast, free and secure transactions for people living in the same country.

The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.

Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.

Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.

While it is a newly-created role, Calcraft is filling the shoes of former UK and Ireland CEO, Tracy De Groose, who announced she was stepping down earlier this month.