Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September – a loss of more than 660,200 unique daily browsers compared with the previous month.
ARCHIVE ▸ The Media Leader Staff
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
UK marketing budgets are ‘paralysed’ by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
Fagan will take up her new role in November after a handover from Simon Litherland, chief executive of Britvic and ISBA’s current president.
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
Anne Goodman explains exactly what a blockchain is, how it could impact media – and why it could give a much needed boost to transparency and trust.
A YouGov BrandIndex study reveals that Netflix is the most positively talked about brand among 18-34 year olds, closely followed by Facebook and Apple.
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
The UK adtech firm has named Zowdow’s Paul Ryan as its new chief technology officer.
