From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.

The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.

Ad consideration was 152% higher among readers with a close relationship to the publisher.

The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.

After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.

Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.

57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.

Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.

The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.

WARC’s data also reveals that TV drew 34.9% of global adspend last year.