Tray will become Media iQ’s new global chief financial officer.

In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.

Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”

Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.

Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.

Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.

In total, 34 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.

In this week’s episode, host John Reynolds speaks with James Murphy and David Golding, founding partners of advertising agency Adam & EveDDB, famed for the John Lewis ads – which have just celebrated 10 years.

Leon Taviansky, who has been chief operating and financial officer since 2013, takes up the position of CEO after playing a “significant role” in transforming Exterion Media and driving growth.

Barber, whose role at Radiocentre is unaffected by the appointment, will provide strategic advice as the organisation develops its long-term vision to step up its offering and grow the business.