According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
ARCHIVE ▸ The Media Leader Staff
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.
Mediatel is thrilled to announce the winners of this year’s Connies – the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
In his new role he will lead the strategic publication of the Association’s content.
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
