OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.
ARCHIVE ▸ The Media Leader Staff
Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
Brydon’s appointment comes alongside three new senior hires.
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.
Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.
The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.
Following a healthy festive period January was a weak month for commercial TV broadcasters, with combined revenue for ITV, Channel 4 and ITV Breakfast down -7.7% year-on-year.