In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.

Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.

ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.

Mackie joins RAPP from Rapier where he served as executive creative director.

The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.

The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.

The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.

Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.

The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.

February was a challenging month for national press, with across the board year on year falls in circulation