The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.

Viewers will now see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, but not all viewers are happy.

This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.

A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.

Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.

The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.

The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.

Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.

In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.

Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.