The European ad verification firm will show advertisers what percentage of the ad is in view and for how long – on both mobile and desktop.

Stephen Whyte, CEO of Posterscope UK, will assume additional responsibility for Posterscope Worldwide as global president.

The report also revealed that the UK is ranked 4th globally for its entrepreneurship behind Switzerland, Germany and Sweden.

February was a challenging month for national press, with across the board year on year falls in circulation

Fran Cowan was unanimously voted in by the IAA UK board, and will work with the international trade body’s multiple committees to build its brand in the UK.

To mark International Women’s Day, bosses at Pearl & Dean, Starcom, Total Media, FKC and Mediacom share their views and advice on the opportunities for women working in media.

The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.

There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.

Blackett discusses WPP’s recent gender pay gap report; reveals she still suffers from discrimination in the industry, and talks about her own plans for the future.

The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.