Zenith’s latest report estimates that consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablets – a 39% year on year increase.
ARCHIVE ▸ The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry.
Online activity unrelated to the Olympics will be the most popular activity, according to new research from RadiumOne.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.