A YouGov BrandIndex study reveals that Netflix is the most positively talked about brand among 18-34 year olds, closely followed by Facebook and Apple.
ARCHIVE ▸ The Media Leader Staff
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
The UK adtech firm has named Zowdow’s Paul Ryan as its new chief technology officer.
US-based consultancy Accenture has appointed Nikki Mendonça as president of intelligent marketing operations within Accenture Operations.
Profit after tax also increased from a £41.2 million loss in 2015 to a £55.8 million profit in 2016.
The board of Future Publishing has announced that Peter Allen will step down as chairman after six years in the role.
First Click Free required news publishers to provide a minimum of three free articles per day via Google Search and Google News before readers were shown a paywall.
Following a series of declines in June and July, August continued the trend in the commercial broadcast market.
The move follows a series of recent global client wins including Spotify, Accenture and Coach.
Traditional television and TV advertising is still alive and kicking – even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
