As EE launches its new TV service, a senior consultant at Decipher says the firm now has the opportunity to integrate its mobile/broadband customer data with EE TV usage data – can it break new ground in the UK?
ARCHIVE ▸ The Media Leader Staff
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.
As the categories open for nominations, Newsline spoke with chairman of the judges, Richard Marks, to find out what the awards are all about, how to enter and what the judges will be looking out for.
As Rajar releases the year’s third quarter radio results – revealing what we listen to and how we tune in – Carat’s Michael Williamson shares his key take-outs.
September saw some big revenue losses for commercial television broadcasters, resulting in total terrestrial TV revenue dropping -3% on last year.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
ITV has announced the launch of a updated ITV Player app across iOS, Android and Windows Phone 8 devices.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.