Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising

A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.

James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.

The Daily Telegraph and the Guardian record small declines, while the rest of the quality daily market maintains its growth for the third consecutive month – plus more from the London and Sunday markets.

Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.

RadiumOne’s UK sales director Craig Tuck will oversee the UK team of 60 people.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.