The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Something a little unusual happened in the UK’s newspaper market last in March: a bout of month on month increases in circulations.
Unless you’re a VIP or have a press pass, there’s a hell of a lot of queueing going on at Ad Week, which makes it the perfect place to listen in on some often strange conversations…
Sizmek’s Ben Walmsley has been named digital commercial director of News UK’s newly restructured commercial arm The Bridge.
Sir Martin Sorrell, the boss of the world’s largest advertising group, has said leaving the EU would cost his business influence in 40% of its top markets.
Rainey replaces Mark Price, who stepped down from the role at the beginning of April.
