Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
ARCHIVE ▸ The Media Leader Staff
To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.
Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
After a rather static February, March was a solid month for commercial terrestrial channels – all were up, with some substantially.
Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
