The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
ARCHIVE ▸ The Media Leader Staff
A new study has revealed how the increase of smartphones and tablets for home connectivity, together with the popularity of streaming services, could be the death knell for PC and laptop use in the home.
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
Wayne Blodwell joins the agency from Group M’s buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.
Keith Lorizio joins Chango from Microsoft and will be responsible for driving the company’s revenue strategy, identifying new opportunities and expanding the sales and client development teams.
The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
In an exclusive infographic, Kantar Media reveals how 15-24 year olds are using digital media – from streaming music to downloading videos and games.