New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
ARCHIVE ▸ The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q1 2016, senior figures from around the industry react to the results.
Blue 449 chairman Phil Georgiadis will take on the role of chairman of Publicis Media, where he will act as a strategic advisor to its development and as a counsel to Morrissey.
Confidence regarding wider industry financial prospects dipped in Q1, in line with growing concerns over the macroeconomic climate including Brexit, weak global economic growth and ongoing Government spending cuts.
Culture Secretary John Whittingdale should have stepped aside from his involvement in press regulation as soon as he knew that UK newspapers had become aware of his past relationship with an escort.
Traditional media planning faces an onslaught of challenges from adtech, algorithms, Google and procurement, to name just a few. Can it overcome them and return to the top table?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
101’s Laurence Green, ITV’s Simon Daglish and Enreach’s Brian Jacobs give their thoughts on the challenges planning currently faces – and, if it has indeed lost its mojo, what it can do to get it back.
New forecasts from the Advertising Association, published today, predict growth of £2.5 billion over the next five years.
AOL’s Julie Forey will be responsible for driving awareness and understanding of the UK’s online measurement industry body.
