Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.
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According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.
A new media sales business, Mean Broadcast, has been set up by John de Napoli, and Damon Letzer, formerly of Enteraction TV and Turner Networks.
UKOM and The Nielsen Company have today launched the UKOM Audience Planning System – the first ever UK industry-agreed audience measurement and planning system for online media.
David Eun has rejoined AOL from Google, as president of AOL Media and Studios. He will be responsible for the company’s 80+ content sites, its new SEED.com publishing platform, as well as the newly acquired StudioNow video platform.
Clear Channel Outdoor UK and VMG Global have doubled their digital mall estate to create the UK’s largest digital mall network, made up of 120 digital screens in 12 malls nationwide.
Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.
MediaTel Group’s Year Ahead 2010 event, held yesterday in central London, proved to be a great success for a second year running.
Online measurement firm comScore has revealed that the most downloaded iPhone app in the UK is the Carling iPint, which lets users pretend to drink a pint of beer.
JCDecaux has bought Titan Outdoor’s advertising inventory, including UK railway and retail sites, after the company went into administration.
