Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.

Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.

Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.

CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.

The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.

Starcom MediaVest Group is the only media agency listed in the latest Sunday Times Best 100 Companies to Work For, debuting at number 42.

WPP has reported a 16% fall in pre-tax profits in 2009 to £812 million, calling it a “brutal year overall”.

Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.

ABC is implementing a new governance structure, with a new streamlined board of 16 industry representatives replacing the old council and welcoming in the digital media sector.

Paid search agency Jellyfish has launched a new call-tracking service linking an infinite number of search keywords directly to phone-related sales or enquiries.