US internet users viewed 12.7 billion online videos during November, representing a year on year increase of 34%, according to a new report from comScore. Google sites again ranked as the top US video property, with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed) in November, with YouTube.com accounting for… Continue reading American online video viewing rises

Cross-media audience measurement is a better indicator of newspaper reach than just print circulation, according to a gathering of media measurement organisations from around the world.At a meeting in New York of the Media Measurement Integration Task Force participants acknowledged that advertisers and agencies continue to rely on print circulation as a measure of a… Continue reading Newspaper task force examines cross-media audience measurement

Samsung has signed a landmark deal with Yahoo! which will see the companies launch a series of flat screen HD TVs this spring allowing users to access the internet while watching TV.Thanks to the Yahoo Widget Engine, UK users will be able to surf the internet and access services such as Flickr, YouTube and eBay… Continue reading Samsung and Yahoo! to launch internet enabled TVs

Annual revenues from the global mobile market will top $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion, according to Informa Telecoms & Media. From end-2007 to end-2013, the global mobile market will see huge growth, increasing in size by over half (56%), according to the… Continue reading Global mobile revenues to top $1 trillion by 2013

The US market research firm eMarketer has released a new report outlining its key predictions for 2009, predicting that the internet will be a buyers’ market this year. According to eMarketer, US marketers will continue to stretch their budgets by making use of cost-efficient online ad placements. Besides the internet’s accountability and targeting, which permit… Continue reading Internet to be a buyers’ market in 2009

A merger of Channel 4 and Five would not be approved by competition authorities, according to a new report by Enders Analysis.The report says that if previous rulings are taken into account – such as those on the merger of Carlton and Granada, BSkyB’s 17.9% stake in ITV and Project Kangaroo – it is unlikely… Continue reading Channel4/Five merger “would not be approved”

Lord Carter, the new minister for communications, technology and broadcasting, is expected to recommend the relaxation of rules on local media ownership in order to stop further job losses. One of the main recommendations in Lord Carter’s interim Digital Britain report, due to be published this month, will focus on helping newspaper groups by allowing… Continue reading Local media ownership rules expected to be relaxed

Virgin Media has today unveiled its Samuel L Jackson fronted ad campaign for its 50Mb ultrafast broadband service.A 20 second TV ad will air from tomorrow with its first high profile slot on ITV1 during the FA Cup Third Round match between Liverpool and Preston.The ad showcases the light running through Virgin Media’s fibre optic… Continue reading Virgin Media unveils ad campaign for 50mb broadband

Talks have broken down between Tiscali and BSkyB after the two sides were unable to reach an agreement about the satellite broadcaster’s takeover of the internet business. It is understood that Tiscali was holding out for a figure in the region of £600 million while Sky was considering an offer of around £450 million. In… Continue reading Talks break down between Sky and Tiscali

At the start of December, GroupM forecast that total UK advertising spend would fall by nearly 6% year on year in 2009, the worst of any developed country. GroupM said that UK national newspaper advertising would be down 12% year on year this year, regional titles down 13%, and the business-to-business magazine sector down 14%… Continue reading INSIGHTanalysis: Media Healthcheck – December 2008