These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.

US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits

New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases

US advertising giant Interpublic Group has suffered a 76% fall in profits for the second quarter of 2009. IPG, owner of agency networks including Lowe and McCann Erickson, saw profits fall from $88.1 million (£53 million) in Q2 2008 to $20.9 million (£12.6 million). Organic revenue in the second quarter was down 14.5% year on… Continue reading Interpublic profits fall 76%

Profits at FT Publishing fell 40% in the first half of this year, with sales down 13%. FT Publishing is the newspaper and magazine division of Pearson and owns the Financial Times and has a 50% stake in the Economist. The division’s adjusted operating profit fell from £30 million in the first six months of… Continue reading FT publisher’s profits fall 40%

US advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of internet and digital advertising, according to new research from LinkedIn and Harris Interactive. The majority of advertisers (92%) are now using internet advertising in their media campaigns compared with 88% that are using print,… Continue reading US advertisers continue to rely on different media types

Western Europe mobile local search ad revenues are forecast to reach €1.4 billion by 2013, according to BIA’s Kelsey Group. It predicts that mobile search advertising revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%. Revenues for the local… Continue reading Western Europe mobile ad revenues forecast to increase

The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%

Publicis Groupe has reported an 8.6% fall in global organic revenue growth for the second quarter of 2009 and although it is forecasting a slow recovery from September it expects no positive growth until mid-2010. The first six months of the year saw organic revenue growth fall 6.6% year on year. Revenue for the period… Continue reading Publicis Groupe reports fall in global revenue growth

Daily Mail & General Trust’s revenues from its consumer media operations were down 19% year on year in the second quarter, to £303 million. Total underlying revenues at Associated Newspapers fell by 12% to £206 million underlying circulation revenues were 7% lower year on year. advertising revenues in Q2 fell by 15%. Within this figure,… Continue reading DMGT’s consumer revenues fall 19%