A new report from Anderson Analytics has found that US social networkers utilise sites such as Facebook and Twitter in different ways depending on their age. Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn, Anderson found. Generation Y was… Continue reading New study looks at US social network use

The Daily Mirror is launching a standalone celebrity gossip website based on its 3am column.Previously only available on Mirror.co.uk, the new site will feature 4-hour celebrity news, video and blogs, according to a report on MediaGuardian.3am.co.uk will have a “fun attitude” that keeps in style of the original 3am column, the report said.News of the… Continue reading Trinity Mirror to launch celebrity website

Trinity Mirror’s has reported a 14.4% fall in ad revenue across its national titles in the first six months of the year and a 34.5% decline across its regional division. Total group revenues fell by 16.9% year on year to £383 million in the first six months. Total ad revenue was down 28% to £168.4… Continue reading Trinity Mirror’s national newspaper ad revenue down 14.4%

Magazine publisher Future has reported a 9% year on year fall in revenue for the nine months to the end of June. Advertising revenue was down 14%, the company said in an interim management statement today, while circulation revenue fell 8%. Total revenue fell 2% year on year in the nine months to the end… Continue reading Future reports 9% fall in revenue

These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.

US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits

New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases

US advertising giant Interpublic Group has suffered a 76% fall in profits for the second quarter of 2009. IPG, owner of agency networks including Lowe and McCann Erickson, saw profits fall from $88.1 million (£53 million) in Q2 2008 to $20.9 million (£12.6 million). Organic revenue in the second quarter was down 14.5% year on… Continue reading Interpublic profits fall 76%

Profits at FT Publishing fell 40% in the first half of this year, with sales down 13%. FT Publishing is the newspaper and magazine division of Pearson and owns the Financial Times and has a 50% stake in the Economist. The division’s adjusted operating profit fell from £30 million in the first six months of… Continue reading FT publisher’s profits fall 40%

US advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of internet and digital advertising, according to new research from LinkedIn and Harris Interactive. The majority of advertisers (92%) are now using internet advertising in their media campaigns compared with 88% that are using print,… Continue reading US advertisers continue to rely on different media types