US newspaper ad revenues are forecast to fall to $28.4 billion by 2012, down from an estimated $37.9 billion in 2008, according to new research from eMarketer. eMarketer forecasts a 15.9% drop in 2009, pulling ad revenues down to $31.9 billion. From 2010 through 2012, the rate of decline will slow but remain in negative… Continue reading US newspaper ad revenues on downward slide
ARCHIVE ▸ The Media Leader Staff
Americans’ frequent use of the internet has almost doubled over the last five years, according to a new survey from Gallup. The survey found that 48% of Americans now report using the internet for more than one hour per day, compared to 26% in 2002. Post-graduates, those making more than $75,000 per year, and those… Continue reading Americans’ internet use rises
National commercial digital radio operator Digital One is formally inviting applications for new DAB radio stations and is cutting carriage costs to boost interest.Following the closure of several digital stations last year – such as theJazz and The Arrow – and the end of Channel 4’s foray into DAB (see Channel 4 Abandons Digital Radio… Continue reading Digital One advertises for new DAB stations
Dennis Publishing is launching the world’s first poker magazine to have an exclusively business-to-business focus.Inside Poker Business will be distributed quarterly to a subscriber-base of industry decision makers and will deliver the latest business information to major players involved in the business.Alun Bowden, former editor of InsidePoker , has been appointed editor-in-chief of the magazine.Bowden… Continue reading Dennis launches new poker magazine
Financial Times owner Pearson has announced an upbeat trading update for the newspaper group, ahead of the release of its preliminary results for 2008 in March. Pearson said that Financial Times Publishing “has produced good sales and profit growth despite the slowdown in the advertising market in the fourth quarter”. Marjorie Scardino, chief executive, said:… Continue reading Positive trading update for Financial Times Group
US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers
Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution
Global advertising markets recorded 2.9% growth in the quarter from July to September 2008, in newspapers, magazines, TV and radio, according to Nielsen’s global advertising trends report, Global AdView Pulse. In the three months to September 2008, the global advertising market posted a 2.9% increase versus the same quarter in 2007, mostly driven by the… Continue reading Global ad markets saw 2.9% growth in Q3 2008
Channel 4 chief executive Andy Duncan has ruled out a merger with Five as a cure for the funding problems it faces.Duncan, speaking today at an event organised by the National Endowment for Science, Technology and the Arts, said that a merger would be like mixing “oil with water”.He said: “We have been carefully considering… Continue reading Andy Duncan rules out merger with Five
Big online stories of 2008 included the uncertain future of Project Kangaroo, the end of JICIMS, and the three-way wrestling match between Microsoft, Google and Yahoo!.Microsoft launched a $44.6 billion takeover bid to buy Yahoo! at the start of the year, saying that it was confident of delivering up to $1 billion in cost savings… Continue reading 2008 round-up: Online