Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.

Demand to see James Cameron’s Avatar when it launches at the BFI IMAX this week has been such that the online booking site crashed; the box office has now gone to 24-hour opening; and over 35,000 tickets have been sold in just four days.

The BBC director general, Mark Thompson, in a column for MediaGuardian.co.uk has today reacted strongly to the government’s decision to include BBC Worldwide in a potential sale of BBC assets.

A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.

In our latest Research Focus report, Future Foundation reveals why TV is still one of the UK’s most valued and popular entertainment activities…

Microsoft’s search engine Bing has officially launched in the UK today following a five month trial period.

Guardian Media group has appointed Virgin Media chief executive Neil Berkett as a non-executive board director.

Associated Newspapers has confirmed that the final issue of the London Lite will be published next Friday, 13 November.

The IPA has endorsed the IASH code, which is designed to help safeguard the environment in which display advertising appears via networks.

Our latest research report from Future Foundation looks at social networking and features new forecast data and thoughts on where it is heading…