Daily Mail & General Trust revenues fell 13% in the five months to the end of February 2010, according to results released today.
ARCHIVE ▸ The Media Leader Staff
CBS Outdoor has retained the five-year contract to manage the advertising on Go-Ahead Group buses in the UK.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.
Newsline is giving away two pairs of free tickets for readers to attend tonight’s Intelligence Squared debate on ‘The Future of News’.
Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday’s 2010 ISBA Annual Conference.
New figures show that ITV1’s revenue was up 1.5% year on year in January, with Five seeing a massive 21% increase.
Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.
