Virgin Radio has signed a new promotion for Britain’s newest lottery, Monday, which rewards unlucky players if no-one manages to match all six numbers.The activity will feature on air activity based around the theme of “famous Mondays,” with callers asked questions on either infamous events that have happened on a Monday, or facts relating to… Continue reading Virgin Gets Lucky With Lottery Promotion

Satellite superpower BSkyB has signed a deal with mobile operator Vodafone to screen live international cricket coverage, as well as the Football League Playoffs through its network under the Sky Sports brand.Starting this weekend, the coverage will run through the 3G Vodafone Live! service, with the activity representing the first simulcast of live football matches… Continue reading Sky To Screen First Football Simulcast To Mobiles

Channel 4 is to recruit one contestant for this year’s Big Brother through a “golden ticket” promotion in the style of Willy Wonka and the Chocolate Factory, inserting 100 tickets at random into KitKat bars, before selecting the lucky individual.Running up to the launch of Big Brother 7, the promotion will see the tickets distributed… Continue reading Big Brother Seeks Contestants Through Wonka-esque Promo

Sky has announced the official launch date for its high definition service, with Star Wars, 24 and the England test match all in store for those lucky enough to have the system installed by 22 May.The services’s first week broadcast will see Star Wars: Revenge of the Sith aired on launch day via Sky Box… Continue reading HD Programmes To Air On Sky From 22nd May

Sky is to launch its high definition service on 22 May, with the broadcaster claiming to have received more advance orders for installation of the service than were received for Sky+ in its entire first year. Since bookings for installation of the service were opened to the public on 13 April 2006, Sky claims to… Continue reading Sky Sees Massive Interest In HD Services

New research by comScore shows the importance of internet search is rising, driving the effect and takeup of search targeted marketing. The qSearch data shows searches using the Google search engine rising by 36% year on year to 2.7 billion in March, while searches using Yahoo! Search totaled 1.6 billion, up 8% over the last… Continue reading Online Search Sees Explosion In Sponsored Links

New research from mobile marketing specialist Enpocket claims the majority of 18-34 year olds now engage with brands through their mobiles, with 57% having used a short code to engage with a company, while 60% have accessed mobile content in past 3 months. Working with and global market research firm Harris Interactive, Enpocket’s latest Mobile… Continue reading Young Mobile Users Eager To Engage With Brands

The BBC has reported a record month of online radio listening for March, with more than 20 million hours of content served through its systems during the month.The Corporation recorded 12 million on demand requests over the course of the month, which it claims demonstrates the “enduring popularity” of radio streaming.BBC Radio 1 was the… Continue reading BBC Sees Record Listening For Online Radio

ITV is facing a slump in youth viewing during April, with reports this morning claiming the broadcaster faces one of its worst ever downturns.According to Campaign magazine, the TV giant has seen a 20% downturn in 16-34 year old impacts year on year, with its audience share in the same group slipping by 18% over… Continue reading ITV Faces April Ratings Slump

Poster specialist Ocean Outdoor has signed electronics giant Hitachi as the latest advertiser to use its giant backlit sites around London.Hitachi will use the 9×9 metre squares at Aldgate, The East Cross route and St Paul’s Church Hammersmith to promote its new high definition TV products, running for two weeks as part of a campaign… Continue reading Ocean Signs TV Firm For Lightbox Campaign