Outdoor media giant Viacom Outdoor has unveiled a massive 72% increase in its National Rail revenues for the first quarter of the year.The year-on-year increase was caused as a direct result of increased investment in National Rail sites, the poster firm said, reporting that the increase is substantially ahead of growth in the outdoor sector… Continue reading Viacom Sees National Rail Revenues Soar

Advertising expenditure is growing faster in the United Kingdom than in either Europe or the USA, according to the latest figures from the Advertising Association (AA).The AA’s figures show a year on year increase of 1.8% in ad expenditure during 2005, after adjusting for inflation. The trade body expects this increase to continue, with a… Continue reading AA Sees UK Ad Spend Outstripping Rival Nations

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

The Financial Times has launched a viral campaign to build a closer relationship with its readers, featuring an interactive business management game, In the Pink.Sponsored by Bank of Scotland Corporate, the innovative game invites players to take on the role of a company CEO, fighting their way to the top of a leaderboard against rival… Continue reading Viral Activity To Boost Interest In FT

Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review

Radio giant GCap Media has appointed Ivor Etienne as the new managing director of Choice FM, taking responsibility for the station’s programming and strategic direction.Etienne will also be charged with increasing Choice’s appeal to listeners. The last wave of RAJAR data showed Choice increasing its weekly reach by 7.4% year on year, totaling 510,000.Commenting on… Continue reading GCap Signs Etienne As New Choice MD

Freedom Media has appointed Mark Wood, former commercial director of Sky Media, to its management team, holding the same job title and working to boost the company’s client offering, which already spans strategic planning, TV production, event management and talent negotiation.The move will see Wood join Freedom’s founder Robert Dodds, with whom the new commercial… Continue reading Freedom Media Signs Former Sky Media Boss

The FA Premier League has awarded three of the six live television rights packages to BSkyB, announcing that a second round of bidding for the remaining three will now take place.The second bids will decide which broadcasters can air the remaining 50% of Premier League coverage, although Sky remains eligible to bid, and could scoop… Continue reading Sky Scoops Half Of Premier League Rights