Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies. The Creative Future blueprint is designed to deliver more value to BBC audiences over… Continue reading BBC Plans On-Demand Drive

Consumers accessing the internet via their mobile phone are increasing, with 56% of users having browsed the internet or downloaded emails in 2005. Recent figures from A.T. Kearney revealed users rising affiliation with advanced features on their mobile phone, with a massive 92% of users in Japan going online via their mobiles. This strong trend… Continue reading Mobile Phone Users Embrace Device Online Capacity

GCap Media’s indie radio station, Xfm, has secured beer brand Carling for an exclusive advertising promotion, which will see the brewer roadblock its ad space for 24 hours to coincide with its Carling Live 24 music event.The advertising takeover is a first for Xfm, which will back Carling’s advertising breaks with on-air promotions such as… Continue reading Carling Signs Xfm For 24-Hour Ad Takeover

BBC One’s detective drama New Tricks delivered a blow to the concluding part of ITV1’s Sharpe’s Challenge last night, drawing 6.4 million compared to the commercial giant’s 5.5 million.The evening was not a total triumph for the BBC however, as ITV’s Coronation Street double bill saw both episodes top the 9 million mark, while BBC… Continue reading BBC’s New Tricks Puts An End To Sharpe’s Challenge

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship

The Economist has appointed poster specialist Kinetic to handle all of its global outdoor marketing, relocating the business from Aegis-owned Posterscope in an effort to raise awareness of the publication in worldwide markets.Kinetic takes control of the account with immediate effect, covering the UK, France and the US. The business was won without a competitive… Continue reading Kinetic Wins Economist Account Ahead Of US Push

Channel 4 has announced an increase in profits of 9%, allowing the broadcaster to pump an extra £50 million into its programming budget this year. The rise sees the broadcaster’s profits hit £48.5 million, with advertising growth of 6% over the year increasing turnover to £894 million. Channel 4’s main channel saw advertising and sponsorship… Continue reading Revenue Rise Sees C4 Pump £50m Into Programming

UK publishing group, Pearson, has agreed to buy US teacher certification group National Evaluation Systems Inc (NSE), with the deal expected to add to adjusted earnings per share and return on invested capital from 2007. According to Pearson, NES is the leading provider of customised state assessments for teacher certification in the US, working under… Continue reading Pearson Buys US Teacher Certification Group

Channel 4 is to court controversy this August with a series of near-the-knuckle comedy programming specifically designed to cause offence.The broadcaster’s Offensive Comedy Season will feature a range of documentaries and films examining un-PC topics, designed as a reaction to increasing social tension and social discord.“In an era where cartoons can lead to international rioting… Continue reading Channel 4 Plans To Offend With Comedy Season