Chrysalis-owned Heart has taken its Jamie Theakston breakfast show national, broadcasting the programme digitally to capitalise on the success since its launch in London a year ago.The show will now broadcast through the five digital Heart regions in Central Scotland, North East, North West & Yorkshire, and South Wales & the West.The regional stations previously… Continue reading Heart Takes Theakston Breakfast Show National

DMG Information (DMGI), the information publishing division of Daily Mail and General Trust (DMGT), has reached agreement to acquire Genscape, for a cash sum of £73 million, with additional payments up to a maximum of £37 million payable between 2008 and 2011 based on future financial performance. Genscape is the market-leading provider of real-time energy… Continue reading DMGI To Purchase Genscap

Five has announced an increase in net advertising of 0.5% in 2005, with the broadcaster pushing its market share up to 8.8%, up from 8.3%. According to the channels owner, RTL, Five enjoyed the largest year on year increase out of all the terrestrial broadcasters, with airtime sales rising at three times the rate of… Continue reading Five Pushes Market Share Up To 8.8% In 2005

Behavioural targeting advertising in the US is expected to pass the $2 billion mark by 2008, with marketers expected to spend $1.2 million on the medium in 2006. According to eMarketer, the medium’s strong growth is being driven by three main factors, with behavioural targeting appealing to marketers by getting better results from fewer impressions.… Continue reading Behavioural Targeting Advertising To Pass $2 Billion By 2008

US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message. According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer. Commenting on the study, Marcus Rich, managing… Continue reading Research Shows Power Of Multi-Platform Brands

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message.According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer.Commenting on the study, Marcus Rich, managing director of… Continue reading Research Shows Power Of Multi-Platform Brands

Emap’s Magic 105.4 FM has announced that Neil Fox will be fronting Fox’s Jukebox 100, with the one-off special the first collaboration across all platforms of the Magic brand – radio, TV and online.The show, broadcasting on bank holiday Monday, will air on both Magic 105.4 and Magic TV, counting down the top songs as… Continue reading Foxy Fronts Magic Cross-Media Jukebox

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform.The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air broadcasts… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Outdoor advertising specialist, Kinetic, has established a new division to provide bespoke billboard solutions based on the various destinations consumers spend the most time in.The company’s new Destination Media Group is intended as a response to changes in society which have seen an increase in time spent out of home by consumers.The shift from high… Continue reading Kinetic Puts Focus On Destination For Strong Campaigns