TV marketing body Thinkbox has ploughed £250,000 into the development of its new website, offering users a database of TV ads and forthcoming programmes, as well as expert interviews, industry directories, case histories and new research data.The new website doubles the content of Thinkbox’s original website, packing in more audio-visual content and seeking to offer… Continue reading Thinkbox Doubles Web Content With £250k Investment

Sales of DAB radio sets in the UK have topped the three million mark, according to new figures from the Digital Radio Development Bureau, which reveal continued growth in the sector. According to a study commissioned by the DRDB and conducted by GfK, the three million landmark was reached at the end of March, with… Continue reading Digital Radio Sales Top Three Million

Advertising expenditure in the UK grew by 1.8% year on year in 2005, with growth expected to continue this year rising by 2.6%. According to the latest figures from the Advertising Association and World Advertising Research Centre the growth forecast for 2006 is ahead of the 2.2% increase predicted in the USA and the 1.4%… Continue reading UK Adspend Forecast To Rise By 2.6% In 2006

Internet radio is increasing in popularity, with the online audience rising by 50% over the past year according to a new survey from Arbitron and Edison Media Research. The Infinite Dial: Radio’s Digital Platforms report claims that unlike other traditional media, the internet may actually be reviving radio, with the US monthly online audience currently… Continue reading Internet Pushes Radio Forward

The Asia-Pacific wireless telecom industry is forecast to reach $242.42 billion in annual revenues by the end of 2010, up from $159.97 billion in 2005. New figures from In-Stat, claim that the overall subscriber penetration rate for the region was about 25% in 2005, varying from 6.8% in India to 115% in Hong Kong. Commenting… Continue reading Asia-Pacific Wireless Telcom Industry To Reach $242.42 Billion By 2010

Outdoor media giant Viacom Outdoor has unveiled a massive 72% increase in its National Rail revenues for the first quarter of the year. The year-on-year increase was caused as a direct result of increased investment in National Rail sites, the poster firm said, reporting that the increase is substantially ahead of growth in the outdoor… Continue reading Viacom Sees National Rail Revenues Soar

Outdoor media giant Viacom Outdoor has unveiled a massive 72% increase in its National Rail revenues for the first quarter of the year.The year-on-year increase was caused as a direct result of increased investment in National Rail sites, the poster firm said, reporting that the increase is substantially ahead of growth in the outdoor sector… Continue reading Viacom Sees National Rail Revenues Soar

Advertising expenditure is growing faster in the United Kingdom than in either Europe or the USA, according to the latest figures from the Advertising Association (AA).The AA’s figures show a year on year increase of 1.8% in ad expenditure during 2005, after adjusting for inflation. The trade body expects this increase to continue, with a… Continue reading AA Sees UK Ad Spend Outstripping Rival Nations

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad