Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006

Government watchdog, Ofcom, has awarded two new twelve year FM local commercial radio licences, one in Southend-on-Sea, and the other covering the main Tyne & Wear and Teesside conurbation’s in North East England.Southend Radio will provide listeners with “a locally relevant radio station for Southend with news, information, engaging chat and great music from the… Continue reading Ofcom Awards Two New Commercial Radio Licences

IPC SouthBank is to bag a free copy of Fresh, the recipe and issue-driven food magazine with its next issue of Ideal Home magazine, driving cross readership between the two titles in the first instance of sampling from a rival publisher undertaken by IPC.Explaining the move, Yvonne Ramsden, publishing director of Ideal Home, said: “Ideal… Continue reading IPC Bags Fresh For First Cross Publisher Sampling

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006. The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online… Continue reading Reed Enjoys Strong Start To 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years. According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

US online advertising expenditure in the first quarter of 2006 rose by 9.3% compared to the last quarter of 2005, with pricing also enjoying a strong performance. According to a new study from Deutsche Bank in conjunction with MediaPost, the cost of premium inventory increased by 3.8%, with run of network inventory up by 2.7%… Continue reading US Online Adspend Up By 9.3% In Q1 2006

Britain’s marketers are more confident about the future of the economy, the prospects for their own business, and the growth of sales than they were six months ago, according to the latest Chartered Institute of Marketing trends survey. Completed for the Institute by Ipsos MORI the survey revealed that nearly half (48%) of those questioned… Continue reading Marketers More Confident Than Six Months Ago

Hispanic internet users in the US look set to increase to nearly 21 million by 2010, up from just 15.7 million in 2005, according to new research from eMarketer. By the end of 2006, eMarketer projects the number to be up by 25% on 2005’s figure, reaching 16.7 million. In addition, the Hispanic population is… Continue reading US Hispanic Online Users To Reach 21 Million By 2010