Free London newspaper City AM is to launch an afternoon podcast to target commuters with the latest financial news on their journey home from work.The new service, called City PM, is being produced in association with Threadneedle Investments, the UK’s third largest retail investment fund management group.Available every weekday from 5pm, the five-minute bulletin will… Continue reading City AM Targets Commuters With Afternoon Podcast
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Marketing services group, Aegis, has bought South African out-of-home business, Integrator, for £5.6 million, planning to integrate it into the company’s own out-of-home business, Posterscope. Integrator is highly regarded for its strategic approach and planning tools, with the three year old business bringing clients such as Heineken, Johnie Walker and Sanlam into the Aegis fold.… Continue reading Aegis Buys South African Out-of-Home Business
The BBC delivered a ratings blitz last night, with BBC One’s Life On Mars continuing its winning streak, watched by just under 6 million adults, while BBC Two’s Winter Olympics secured third place behind ITV1 with almost 3.9 million.The Olympic ratings are made all the more impressive by their consistent performance against ITV1’s Coronation Street… Continue reading BBC Strong With Olympics Proving Popular
Emap’s Magic 105.4 is to launch a major promotion next month, giving away £6,000 a day throughout March as DJ Neil Fox hosts the station’s March Money Madness activity within his More Music Breakfast Show.The promotion, which runs in association with the Daily Mail, will employ a six figure marketing campaign to raise listener awareness,… Continue reading Magic’s Money Madness Aims To Ape Mystery Voice Success
Children’s magazines are an ideally placed medium to reach the younger generation, with new research, commissioned by the PPA, claiming they are an excellent “vehicle for advertisers.”The report from research agency, Stimulating World, found that magazines offer a high quality of engagement with children and is approved of by parents over other media. Advertising was… Continue reading PPA Uncover Power Of Magazine Advertising To Children
Ricky Gervais is to create another podcasting first, building on the success of his record-breaking run on GuardianUnlimited, launching the world’s first paid-for podcast through online audiobook seller, audible.com.The new podcast, retaining the Ricky Gervais Show title, will be available from 28 February, just eight days after the final episode was made available through the… Continue reading Gervais First To Take Podcasts Subscription-Only
Outdoor advertising company Maiden is facing problems in finding a suitable take-over offer. Bids for the firm are due to be in at the end of the week, but industry insiders seem sceptical that a buyer will emerge. According to a report in The Guardian, the investment bank running the sale, NM Rothschild, has given… Continue reading Maiden Facing Problems Finding Buyer
Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005
Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake
UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth