Carat Digital is to restructure following a raft of new business wins in the last six months, with the company repositioning itself to cope with more contract acquisitions in the near future.The personnel changes follow more than £10 million in new business wins for the company, including Airmiles, IHG, WWE and Allegran, which amounted to… Continue reading Carat Restructures Digital Arm Following Account Wins
ARCHIVE ▸ The Media Leader Staff
ITV has announced its sponsorship partners for the 2006 FIFA World Cup, with beer brand Budweiser and EDF Energy receiving joint broadcast coverage throughout the tournament.The broadcaster’s coverage, which begins in June, will also see the two sponsors share online and interactive coverage, with iTV elements offered as part of the package for the first… Continue reading Budweiser And EDF Energy To Sponsor ITV World Cup
Tomorrow will see the launch of a nation-wide commercial radio tie up on the scale of Live8 and UK Radio Aid, with the Department of Health launching The Big Quit to help smokers kick the habit over the course of a five week promotion.The activity represents the biggest promotional campaign ever heard on commercial radio,… Continue reading Radio Giants Join Forces To Stub Out Smoking
Telecoms giant BT has signed a content licencing deal with programme maker Endemol, according to reports this morning, with the deal bringing the producer’s shows to BT’s forthcoming video on-demand service.The deal will see Endemol, which is responsible for big name productions including Big Brother, provide content to BT’s yet to be launched TV offering,… Continue reading BT Signs Deals For TV Content And Mobile Platform
Cable giant NTL is to begin testing new technologies to deliver TV content via ultra-fast peer to peer downloads, partnering with file sharing icon BitTorrent to develop a legal distribution system.The trial, which is expected to launch in April, will see NTL join BitTorrent Inc and peer to peer caching specialist Cachelogic in developing a… Continue reading NTL Partners BitTorrent To Test Legal TV Downloads
Five is continuing to sign high profile American shows to shore up its primetime schedules, with its latest acquisition, a drama from US producer HBO, likely to continue the success of House and the CSI franchise.The new programme, Big Love, follows a polygamist with three wives and a successful business to maintain. Airing in 12… Continue reading Five Continues US Imports With First HBO Drama
The opening ceremony of the Winter Olympics saw a sturdy start on Friday night, with 2.9 million adults tuning in on average across its four hour duration.The programme, airing on BBC Two between 6pm and 10pm, achieved a 14.57% share, with average audiences topping those of Channel 4 for its entire duration.Elsewhere BBC One’s Judge… Continue reading Winter Olympics See Sturdy Start
The return of 24 drew 696,000 adults on average to Sky One on Saturday, with the first show in a double bill peaking at 720,000 between 9:15 and 9:30pm.The ratings high is made all the more impressive as Sky One in not available to Freeview households.Freeview availability enabled ITV2 to score a victory over 24,… Continue reading 24’s Return Sees Massive Audiences For Sky One
TV’s self-styled Mr Nasty, Simon Cowell, has extended his deal with ITV to appear exclusively on its network of channels until Spring 2008.The deal follows Cowell’s original contract with the broadcaster, signed for two years in 2004 (see ITV Signs Simon Cowell For Two Years).The new agreement will see the sharp-tongued pop mogul continue to… Continue reading Cowell To Wear ITV’s Golden Handcuffs Until 2008
Matthew d’Ancona has been appointed editor of The Spectator, leaving his current position as deputy editor of the Sunday Telegraph to take up the position at the end of the month. Announcing the decision this morning, Andrew Neil, chief executive of the Spectator said: “Matthew is a friend and colleague whose work I have long… Continue reading Deputy Sunday Telegraph Editor To Edit The Spectator