Podcasting continues to make its presence felt in the media mix, with a recent survey from the UK Association of Online Publishers (AOP) showing that more than half of publishers polled claim their business intends to launch a podcast in the next 12 months. Out of the respondents, 35% said their business already used podcasts,… Continue reading Marketers Look To Podcasting To Increase Brand Awareness

Search engine companies are increasing their presence on the internet, with the latest data from Nielsen//NetRatings showing that the number of searches totalled 5.1 billion in December 2005, up 55% from 3.3 billion in December 2004. Google retained its position as the top search engine, accounting for 49% of searches. Google, MSN and Yahoo! handled… Continue reading Search Engines Enjoy 5.1 Billion Hits In December 2005

Europe has overtaken North America as the second largest broadband market in the world, with France currently having the most competitive market in Europe. According to the recent Ogilvyone Report, by the end of 2006, the top three countries in terms of broadband penetration will be the Netherlands at 56%, Switzerland with 51% and Denmark… Continue reading Europe Pushes Broadband Uptake Forward

The Japanese mobile phone market is leading the way in terms of advance feature uptake, with consumers using their handsets for wireless ringtone downloading and surfing the web. According to a new survey from the NPD Group, a massive 76% of mobile phone users in Japan are going online via their mobile phones, compared to… Continue reading Japanese Consumers Surge Ahead In Advance Mobile Uptake

Worldwide cable telephony service revenues reached $5.6 billion in 2005, up from $4.5 billion in 2004 and are projected to hit $10 billion by 2009. According to a recent report from In-Stat, voice over internet protocol (VoIP) is increasingly becoming the technology choice for cable operators, with the technology having a big impact in the… Continue reading Cable VoIP Revenue Hit $5.6 Billion In 2005

BBC One saw drama series Hotel Babylon continuing to pull in impressive audiences last night, as 5.4 million adults tuned in on average, topping primetime viewing against ITV1’s Eleventh Hour.The commercial giant saw 3.9 million adults tune in on average to see the final part of Eleventh Hour, with the thriller securing a share of… Continue reading No Reservations For Hotel Babylon Audiences

The BBC is to launch a new web TV trial, dubbed TV Plus, to explore new ways in which to engage audiences across broadband platforms.The trial will launch with content from BBC Two’s new series of The Apprentice, running across the channel’s new look website and providing catch-up programming as well as ‘must see’ moments… Continue reading BBC Launches New Web TV Trials

The Guardian‘s Berliner format is continuing to drive circulation increases, according to the latest ABC figures released today, with the paper adding 4.8% to its sales year on year last month.The newspaper’s circulation now stands at 394,913, up over 18,000 in real terms on the same point in 2005 following its switch to the reduced… Continue reading Berliner Drives Sales For Guardian And Observer

Media regulator Ofcom has awarded the new local FM licence for Shrewsbury to MNA Broadcasting Limited, a wholly owned subsidiary of Midlands News Association.The new station, to be branded Shrewsbury FM, will begin broadcasting at the earliest opportunity, with Ofcom requiring activity to commence no later than two years from yesterday’s award date.MNA Broadcasting’s win… Continue reading Ofcom Awards FM Licence For Shrewsbury

US internet advertising specialist company, BURST! Media, looks set to list on the London markets, reflecting the continuing strength of the online advertising market. According to a report in today’s Times, the company has already hired British advisors, with plans to float later this year. It is understood that BURST! Media could make a statement… Continue reading BURST! Media To List On UK Market