Emap’s flagship London station, Magic 105.4, is to launch its biggest ever cash giveaway this Friday, with a £1 million TV campaign backing the initiative.The campaign’s 30 second commercial, created by St Luke’s, will be shown across ITV, Channel 4, Five and Emap’s Magic TV Channel, with additional support from bus sides and posters.Print ads… Continue reading Magic Launches Largest Cash Giveaway With £1 Million Ad

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

The Financial Times has launched a viral campaign to build a closer relationship with its readers, featuring an interactive business management game, In the Pink.Sponsored by Bank of Scotland Corporate, the innovative game invites players to take on the role of a company CEO, fighting their way to the top of a leaderboard against rival… Continue reading Viral Activity To Boost Interest In FT

Hachette Filipacchi has announced the closure of its women’s magazine, B, with the title’s current edition being its last to retail in the UK.The magazine was suspended from publication last month, with an internal review conducted by Hachette resulting in the decision to close the title permanently.Kevin Hand, chairman of Hachette Filipacchi UK, announced the… Continue reading Hachette Closes B Magazine Following Review

Radio giant GCap Media has appointed Ivor Etienne as the new managing director of Choice FM, taking responsibility for the station’s programming and strategic direction.Etienne will also be charged with increasing Choice’s appeal to listeners. The last wave of RAJAR data showed Choice increasing its weekly reach by 7.4% year on year, totaling 510,000.Commenting on… Continue reading GCap Signs Etienne As New Choice MD

Freedom Media has appointed Mark Wood, former commercial director of Sky Media, to its management team, holding the same job title and working to boost the company’s client offering, which already spans strategic planning, TV production, event management and talent negotiation.The move will see Wood join Freedom’s founder Robert Dodds, with whom the new commercial… Continue reading Freedom Media Signs Former Sky Media Boss

The FA Premier League has awarded three of the six live television rights packages to BSkyB, announcing that a second round of bidding for the remaining three will now take place.The second bids will decide which broadcasters can air the remaining 50% of Premier League coverage, although Sky remains eligible to bid, and could scoop… Continue reading Sky Scoops Half Of Premier League Rights

Newspaper heavyweight Trinity Mirror has appointed Sir Ian Gibson, CBE, as its new chairman, replacing Sir Victor Blank, who is to step down next month.Blank will relinquish his post immediately after the company’s Annual General Meeting on 4 May, with Gibson taking control from that date.The new chairman currently holds non-executive directorships at GKN and… Continue reading Trinity Mirror Ends Search For New Chairman

Mobile TV penetration is being hindered by technological difficulties, with poorly designed features, high costs and low standard visibility slowing consumer uptake. According to new research from Amberlight, users complained of “patchy” 3G coverage leading to frozen broadcasts. Consumers also cited the time taken to access services through different menus as well as difficult electronic… Continue reading Mobile TV Up-Take Slowed By Technological Faults

Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance