ITV is preparing to challenge BSkyB’s dominance of the interactive advertising sector with a cross platform offering in partnership with Emuse.According to reports this morning, the company will offer advertisers simultaneous campaigns across digital satellite, terrestrial, internet and mobile platforms.Speaking to NMA magazine, Gary Digby, MD of ITV Sales, said: “Interactive campaigns are an increasingly… Continue reading ITV Plots Cross Platform Interactive Ads

Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site

Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006

Government watchdog, Ofcom, has awarded two new twelve year FM local commercial radio licences, one in Southend-on-Sea, and the other covering the main Tyne & Wear and Teesside conurbation’s in North East England.Southend Radio will provide listeners with “a locally relevant radio station for Southend with news, information, engaging chat and great music from the… Continue reading Ofcom Awards Two New Commercial Radio Licences

IPC SouthBank is to bag a free copy of Fresh, the recipe and issue-driven food magazine with its next issue of Ideal Home magazine, driving cross readership between the two titles in the first instance of sampling from a rival publisher undertaken by IPC.Explaining the move, Yvonne Ramsden, publishing director of Ideal Home, said: “Ideal… Continue reading IPC Bags Fresh For First Cross Publisher Sampling

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006. The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online… Continue reading Reed Enjoys Strong Start To 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years. According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop