Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV

Channel 4 has recorded it highest ever profit after tax, revealing an increase of 34% to £46 million in 2004, compared to £34.3 million in 2003, according to the broadcasters report and financial statements published today. The strong profit growth is attributed to record advertising revenues of 8% and the success of the channels commercial… Continue reading Channel 4 Records Highest Ever Profits

Some of the UK’s highest-profile media bosses are preparing to address the industry at a series of conferences throughout the summer, designed to address the key issues currently facing the nation’s broadcasting, print and advertising industries.Next week will see the first high-profile conference of the summer, as Michael Grade and Mark Thompson, chairman and director… Continue reading Big Name Speakers Line Up For Summer Conferences

Emap’s FHM has announced the launch of FHM Music TV, giving the flagship men’s magazine a dedicated TV brand extension for the first time.The new initiative follows on from the success of other stand alone FHM programming such as FHM High Street Honeys and FHM Poker Million (see FHM Secures Poker Deal Worth Over £1… Continue reading FHM To Tempt Readers With Music TV Extension

Chrysalis’ Galaxy radio network is to launch the second phase of its £350,000 marketing and advertising campaign, designed to boost the broadcaster’s profile amongst the nation’s young audiences.A new press and poster campaign based around station’s “Live It” strapline will link Galaxy with the personalities of its listeners as “self assured, sophisticated, real and serious… Continue reading Galaxy Continuing Marketing Push To Raise Profile

Newspapers are increasingly feeling the impact of a varied media landscape, according to a new report from eMarketer, with circulations in the US at their lowest point since 1996.John Strum, executive director of the Newspaper Association of America (NAA) explained the situation, stating: “Two years ago search engines were not viewed as much of a… Continue reading Newspaper Decline Is Worst Since 1996

Channel 4 is expected to report annual profits rising as high as £70 million tomorrow, with advertising revenues and turnover hitting record levels.Profits are predicted to be significantly up on last year’s £45.3 million, while Andy Duncan, Channel 4’s chief executive, is expected to update on the first few months of the year, revealing the… Continue reading Channel 4 Set To Unveil Record Profits

Emap has raided Channel 4 in search of a new managing director for its Kiss radio operations, appointing Bill Griffin, the broadcaster’s current head of marketing, as the radio network’s new boss.Griffin will join Emap later this year, taking responsibility for Kiss 100 in London as well as the station’s national radio network. The new… Continue reading Emap Signs Channel 4 Marketing Boss To Head Kiss

ITV launched its latest celebrity-packed reality show last night, drawing a peak of 5.67 million viewers with Celebrity Love Island, which promises to provide audiences with plenty of steamy sea-side action for the duration of its five-week run.The show went head to head with BBC1’s crime drama, New Tricks, which bested the reality love-in with… Continue reading 5.7 Million Join ITV For Celebrity Love In

With just one week to go in the MediaTel Group Sports Quiz, 18 entrants are vying for a top 10 place and a prize donated by one of the sponsors.But the winner has come down to two – either Russell Budden of BMRB International-TGI, or Steve McHenry of ids. Everything depends on which minute the… Continue reading MediaTel Group Sports Quiz Now A Two Horse Race