Mobile service providers are looking to increase the Average Revenue Per User (ARPU) of existing subscribers by convincing them to pay for mobile content services such as ringtones, game downloads and mobile television. The mobile video service arena is predicted to be invested in substantially by service providers, with research company Frost & Sullivan forecasting… Continue reading Mobile Service Providers To Deepen Mobile Content

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

Speculation is mounting this morning that magazine giant Haymarket is to purchase Media Week from Quantum Publishing, following the company’s decision to sell off some of its most lucrative business titles last year.However, NewsLine understands that no deal has yet been signed between the two companies, despite a decision over the magazine’s future being expected… Continue reading Speculation Mounts Over Haymarket Media Week Deal

Mediacom has scooped Media Agency of the Year for the second time in a row at this year’s PPA Marketing’s Consumer magazine advertising awards, beating M2M, Mediaedge:cia and ZenithOptimedia.The judges agreed that MediaCom had continued to demonstrate great commitment to magazines and a strong involvement in the industry and to media owners.The awards, now in… Continue reading Mediacom Scoops Media Agency Of The Year

Special interest magazine group Future’s sci-fi and fantasy magazine, SFX, will celebrate its tenth birthday next month with an exclusive first look at the eagerly awaited new movie Batman Begins.Celebrating the first ten years of the magazine, the birthday edition also features a bumper collection of celebrity interviews, including the complete League of Gentlemen team.… Continue reading Future’s SFX Celebrates Tenth Birthday

Internet usage via mobile phone continued to grow during March, according to the Mobile Data Association, with a new record total of 1.82 billion page impressions viewed in the UK during the month.The rise represents an increase of 30% on the same period in 2004, and an average daily total of 58 million, according to… Continue reading Wap Usage Rises By A Third In March

The Middle East and North African region is starting to fulfil some of its long-held potential with a current digital television penetration rate of 56.2%, predicted to increase to 67.7% by 2010. According to Informa Telecoms & Media’s new Middle East and North Africa TV report, out of the region’s 52.5 million television homes, 29.5… Continue reading Middle East And North Africa Sees Growth In Digital TV

Small businesses are reported to be migrating to Voice over Internet Protocol (VoIP), being swayed by the lowering in cost of the technology and its ease of integration into the work place, according to US analyst eMarketer. The National Federation of Independent Business (NFIB) shows that 7.3% of US small businesses currently use VoIP, with… Continue reading Small Businesses Adopt VoIP

Newspaper group, Trinity Mirror, has seen group advertising for the first four months of 2005 increase by 2.3%. An increase of 6.5% for January and February was partially offset by a decline of 1.4% for March and April. Advertising revenues for the company’s regionals division enjoyed a rise of 4.0%, with growth in most categories… Continue reading Trinity Sees Group Advertising Rise In 2005

US online advertising and marketing expenditure is to predicted to reach $14.7 billion in 2005, with online advertising channels such as search engine marketing, online display adverts and email marketing continuing to become more effective, relative to traditional channels. According to a new report from Forrester Research, even though online adspend is growing at a… Continue reading US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005