China’s wireless penetration rate is predicted to increase over the next four years, rising from the current rate of 25% to over 40% by 2009, according to eMarketer’s new China Wireless report. In a relatively short time, China has become a leading wireless market, with significant opportunities for further growth. However, with considerable cultural, administrative… Continue reading Strong Wireless Penetration Predicted For China

US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten

City analysts are calling for more information from marketers on their advertising expenditure, according to the results of a survey published by the Institute of Practitioners in Advertising (IPA), in which city workers have struck out against the “veil of secrecy” which often shrouds marketing activity. The survey, conducted by Populus, polled the views of… Continue reading Analysts Call For Marketing Transparency

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%. The recent poor performance of high-profile, celebrity centric, programming… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

Over 400 irritated viewers have complained over the latest advertisement for the Crazy Frog ringtone from mobile firm, Jamster, because of its regular, and infuriating, appearance in ad breaks.The frog, which has previously landed Jamster in hot water over his exposed genitalia, is featured impersonating a motorbike and singing along to the Axel F theme… Continue reading Infuriating Ringtone Ad Draws Over 400 Complaints

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Satellite radio in the US is failing to attract the expected audiences, with a new survey from The Media Audit revealing that the medium is performing poorly in terms of penetration rates. From a total sample of 117,737 respondents, only 571 adults aged 18+ said they listened to satellite radio at least once in the… Continue reading Satellite Radio In US Fails To Penetrate Markets