Changes in technology and market forces are resulting in the US population increasingly shifting to the internet as their primary source of news. A new study by Merrill Brown, commissioned by the Carnegie Corporation, shows that consumers are accessing and processing information in ways that “challenge the historic function of the news business and raise… Continue reading Internet Becoming Primary News Source In US

Consumers are growing increasingly adept at using multiple media, according to a new study by Yahoo! and Mediaedge:cia, with broadband users especially likely to engage in ‘media meshing’.The study examined the impact of high speed internet access on the daily lives of respondents. Employing both quantitative and qualitative research, the study was conducted by Forrester… Continue reading Broadband Adoption No Danger To Conventional Media

This year’s Magazine 2005 conference, will see results from several industry research reports unveiled, with a variety of issues addressed covering consumer media, B2B, supply chain, interactive and legal matters.On Wednesday 4 May, Jim Bilton from Wessenden marketing will present the initial findings from a new report, Magazines in a Supermarket Economy.The study centres on… Continue reading PPA Magazine Conference To Unveil New Research

Text messaging continued its upward climb during March, with the latest figures from the Mobile Data Association (MDA) revealing that an impressive 2.57 billion messages were sent during the month, an increase of 21% year on year and a 93% increase on the total sent in March 2002.With 83 million messages being sent each day,… Continue reading Relentless Rise In Texts Continues Throughout March

The Wireless Group (TWG) has announced it is renaming its Edinburgh radio station from Dunedin FM to allTALK FM, as part of a plan to create a local speech radio brand across the country.TWG won the last remaining FM licence at the end of last year, giving TWG a potential adult audience of around 940,000… Continue reading TWG Renames Dunedin FM To allTALK FM

ITV’s latest high-profile reality show, Celebrity Wrestling, made its debut on Saturday to a lukewarm response, despite heavy promotion by the broadcaster, which failed to draw in the traditionally large audiences of ITV celebrity head-to-heads.A peak of 3.8 million tuned in to see celebrities such as Oliver Skeete and James Hewitt trade blows in the… Continue reading BBC Pins ITV In Saturday Wrestling Showdown

Executives in Japan and South Korea are losing confidence in the short-term prospects of their respective countries and industries, according to the latest McKinsey Quarterly survey of global executives. The research revealed that respondents from this region are the least confident about the economic prospects of their countries during the next six months and have… Continue reading Global Economic Confidence Falling

March 2005 has seen a new record set for text messaging, with an impressive 2.57 billion sent, a 21% increase on the number sent in March 2004 and a massive 93% rise on 2002’s figure. The new figures released today by the Mobile Data Association (MDA) show, on average, 83 million person-to-person texts were sent… Continue reading March Text Messages Continues To Break Records

Channel 4 has given the green light to several new comedy commissions, extending its programme portfolio and building on its stated intention to air more original British comedy, made at the launch of its spring schedule.Caroline Leddy, the broadcaster’s head of comedy, and head of entertainment, Andrew Newman, announced the new commissions, which include Balls… Continue reading Channel 4 Expands Schedule With New Comedy

Classic movie channel, TCM, has signed a six month sponsorship deal with IPC’s film and music title, Uncut, marking a first for the broadcaster in working with the magazine to screen uncut films for the first time.The sponsorship deal, which will see The Uncut Film inserted into TCM’s schedule, underlines Uncut‘s commitment to quality film… Continue reading IPC Signs Uncut Screening Deal With TCM