Internet search giant Google has launched a test version of a new AdWords application, designed to give advertisers much greater direct control over their online campaigns.The new program, dubbed AdWords API, gives agencies the ability to integrate Google’s paid-for search listings advert technology into their own applications and system tools. In addition, the system allows… Continue reading Google Gives Advertisers More Control Over AdWords

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and… Continue reading Media Week To Launch Monthly Marketing Supplement

Colin Mills, managing director of media agency, Carat, has announced that he will leave the company at the end of this week with no new role to go to.The move will end Mills’ eleven-year career with the company, six of which were spent as managing director when Mills was given the post as Mark Craze’s… Continue reading Carat Boss Mills Steps Down After Eleven Years

Kids’ films topped December’s box office chart, with animated super hero adventure, The Incredibles, raking in takings of over £16.3 million, securing the top spot despite being released in mid-November.Elsewhere Lemony Snicket’s A Series Of Unfortunate Events also proved popular, with box office takings surpassing the £8 million mark to grab second place in the… Continue reading Strong Kids’ Films Top December Box Office

The BBC has extended its trial of the latest podcasting technology, enabling listeners to download Five Live’s Fighting Talk programme, hosted by Christian O’Connell, for later listening on a portable mp3 player.The move allows listeners to download the verbal sparring show automatically to their computer for use at a later date. The decision to include… Continue reading BBC Extends Podcasting Trial With Five Live Content

IPC Media has announced the creation of Wallpaper* magazine’s first local language edition, to be published in Russian under a 10-year licence agreement with Axel Springer, Russia, the Moscow-based affiliate of Axel Springer.The creation of the new edition will be handled by IPC’s international department, part of the publisher’s licencing and syndication division, IPC+.Commenting on… Continue reading IPC Expands Wallpaper* With Russian Edition

UK magazine publisher, Highbury House Communications, has today released its pre-close trading statement, indicating that December trading in the Group’s UK Lifestyle division was patchy, with revenues for quarter four dropping by 7%, compared to 2003. Total group revenues for 2004 were revealed to be £115 million, of which Highbury’s UK newsstand consumer business contributed… Continue reading Highbury House Announces Disappointing 2004

In a pre-close trading statement issued today(see Highbury House Announces Disappointing 2004), magazine publisher, Highbury House Communications, has confirmed that it has entered an Offer Period, which could lead to a possible take-over bid for the company. This morning, publisher Future Networks confirmed recent industry speculation (see Highbury Share Price Rises On Possible Take Over… Continue reading Future To Bid For Highbury

Online auction company, eBay has signed up its ten millionth registered user in the UK, doubling its number of users in less than a year, and further confirming the success of online shopping in the UK. ebay’s fifth birthday in October 2004, saw the site attract 7.6 million users, indicating that eBay generates 600,000 users… Continue reading eBay UK Hits Ten Million Customers

British women are spending increasing amounts of time betting online, with a new report by research company, YouGov, revealing that between 30-40% of internet gamblers in the UK are female. The report also states that, since 2003, the number of Britons betting online has risen a staggering 566%, with almost 80% of Europe’s online players… Continue reading UK Females Set To Lead Online Gambling