Kids’ TV channel Nickelodeon has signed a deal with United International Pictures to promote the new Spongebob Squarepants Movie through a wide-ranging cross media deal specifically targeting young viewers.The deal includes on-air and online activity, culminating in a Spongebob Squarepants competition to win a holiday for a family of four to the Nickelodeon Family Suites… Continue reading Nickelodeon Signs Cross Media Deal For Spongebob Film

Specialist magazine giant, Future Publishing, has announced that it has entered an offer period which could eventually lead to a take-over bid for rival publisher, Highbury House.In a pre-close trading statement the magazine publisher also confirmed industry speculation that it will bid for Highbury’s Front and Fast Car publications, sending shares soaring. The move follow’s… Continue reading Future Confirms Intention To Bid For Highbury

The UK’s fifth largest mobile phone operator, Virgin Mobile Holdings has announced a 37% increase in customer connections for the last three months to 31 December 2004, with its total subscriber base reaching 5.03 million. In Virgin’s key performance indicators (KPI), announced today, the Group revealed that it had added a net 417,000 users in… Continue reading Virgin Mobile Sees Record Increase In Subscribers

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations. The deal with Kent Messenger means that FRS now represents… Continue reading First Radio Sales Wins Representation Of Kent Messenger Radio Groups

The broadcasting division of newspaper publishers Daily Mail and General Trust (DMGT), has announced the sale of Arts and Entertainment Programming Limited (A&E) to broadcasting and cable TV company, Eiacom plc, for £365,000 in cash. The sale of A&E by DMG Broadcasting will give rise to an exceptional loss on disposal of approximately £4 million… Continue reading DMG Broadcasting To Sell Arts and Entertainment Programming Limited

The number of multiroom digital video recorders (DVR) units deployed by cable and satellite television providers in the US are set to exceed 25 million by 2009, according to a new report by market research and consulting firm, Parks Associates. The study forecasts that companies will bring into action mass-entertainment networking solutions in limited numbers… Continue reading Multiroom DVRs To Exceed 25 Million By 2009

US local online advertising expenditure is set to hit $3.9 billion in 2005, enjoying more than twice the growth rate of overall internet advertising, according to a new report by media research firm, Borrell Associates. The new projections reveal that local online adspend in 2005, will increase by 46% more than 2004, with paid search… Continue reading US Online Adspend To Reach $3.9 Billion In 2005

Kids’ films topped December’s box office chart, with animated super hero adventure, The Incredibles, raking in takings of over £16.3 million, securing the top spot despite being released in mid-November.Elsewhere Lemony Snicket’s A Series Of Unfortunate Events also proved popular, with box office takings surpassing the £8 million mark to grab second place in the… Continue reading Strong Kids’ Films Top December Box Office

Internet search giant Google has launched a test version of a new AdWords application, designed to give advertisers much greater direct control over their online campaigns.The new program, dubbed AdWords API, gives agencies the ability to integrate Google’s paid-for search listings advert technology into their own applications and system tools. In addition, the system allows… Continue reading Google Gives Advertisers More Control Over AdWords

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and… Continue reading Media Week To Launch Monthly Marketing Supplement