The first quarter of 2005 signals slower growth for marketing, compared to the strong performance it enjoyed in 2004, according to the IPA’s latest quarterly Bellwether report, complied by NTC research. The report showed that current marketing budgets were revised up for the sixth consecutive quarter, but that growth was not as strong as seen… Continue reading Q1 2005 Bellwether: Slower Growth Period Ahead

Penetration of digital television (DTV) in Asia is predicted to rise over the next several years, reaching 28.8 million by 2008, according to High-tech market research firm In-Stat. Although Asia currently lags behind Europe and North America on the digital TV track, by 2010, it will have more DTV households than any other region. China… Continue reading Increase In Digital TV Growth Predicted For Asia

Daily Mail and General Trust (DMGT), owners of the Daily Mail, has indicated that it may be interested in a takeover bid for the new radio giant GCap, of which it already owns 15%.The £700 million merger of Capital Radio and GWR has created GCap, which will officially be launched on May 9, making a… Continue reading Rumours Of DMGT Bid For GCap

The Radio Times has announced a new deal with Rupert Murdoch’s company Gemstar to produce a Radio Times electronic version of the TV listings guide, giving users access to seven-day listings, programme recommendations and a database of 24,000 film reviews.The new Radio Times branded EPG will be called Guide Plus and will eventually be available… Continue reading Radio Times Offers Electronic Version

UK publishing group, Pearson UK is reportedly facing growing pressures to sell its flagship publication, The Financial Times, after it emerged that Terry Smith, a city broker. has held talks with trade buyers about a bid for the newspaper.Smith, who is in a legal battle with the Financial Times, is thought to have approached various… Continue reading Pearson Under Pressure To Sell FT

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions.Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing so… Continue reading Radio Leads Way In Digital World

UK publishing group, Pearson UK is reportedly facing growing pressures to sell its flagship publication, The Financial Times, after it emerged that Terry Smith, a city broker. has held talks with trade buyers about a bid for the newspaper. Smith, who is in a legal battle with the Financial Times, is thought to have approached… Continue reading Pearson Under Pressure To Sell Financial Times

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions. Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing… Continue reading Digital Radio Predicted To Benefit From New Technologies

ZenithOptimedia has upgraded its predictions for the advertising industry over the next three years, forecasting underlying growth to remain solid, despite the market slowing in 2005 after the sporting events and elections seen in 2004. Global advertising expenditure is estimated to enjoy growth of 5.4% in 2005, up from previous estimates of 5.0%, while 2006… Continue reading Advertising Market Forecast To Remain Solid

United Business Media (UBM) has announced the sale of its market research arm, NOP World, to German company GfK Aktiengesellschaft for £383 million in cash. Earlier this year, UBM announced a review of strategic options for NOP World and a commitment that “if sold, the Board intends that UBM should return a substantial part of… Continue reading UBM Sells NOP To German Research Firm