During March, television issues were paramount within industry research, with the month starting off with the Institute of Practitioners in Advertising (IPA) publishing its latest Trends in Television Report. The IPA revealed a dramatic uptake of the technology over the last quarter of 2004, with over half of all UK homes adopting the new media… Continue reading INSIGHTanalysis: Media Healthcheck – March 2005

Staff – MediaTel NewsLine ITV and BSkyB are reportedly the favourites to retain their shared coverage of the European Champions League football matches, with bids for the UK TV rights for the next three years due today.According to a report in today’s Guardian, the BBC is believed to be considering a rival bid for the… Continue reading ITV And BSkyB Favourites For Champions League Coverage

Staff – MediaTel NewsLine The Local Radio Company has been awarded the new 12 year FM licence for the Durham area by media regulator Ofcom, with Durham FM beating off competition from Prince FM and Durham 2Day FM.Durham FM will be a “friendly, locally involved radio station aimed particularly at 25 to 52 year olds,… Continue reading Local Radio Company Wins Durham FM Licence

Staff – MediaTel NewsLine Satellite giant, Sky, has announced an upgrade to its Parental Control facility, allowing parents to restrict access to all channels, or even to remove the listings for adult channels from Sky’s programme Guide.The new Parental Control features will be introduced in two phases. Phase 1 will allow concerned parents to restrict… Continue reading Sky Enhances Parental Control Facility

Females made up 51.6% of the US online population in 2004, compared to 48.4% of male, and are predicted to rise by 2.3% to 52.6% by 2008, according to a report by analysts eMarketer. Cultural, societal and internet business trends are attributed to the female online dominance, with eMarketer forecasting the female majority to become… Continue reading Increasing Presence Of Women Online

More than one half of US broadband households receive an internet protection solution from their internet service providers (ISP), with currently only 11% paying for these services, according to Park Associates’ recent study Profiles of PC Usage. These security solutions, which could include anti virus, anti-spyware, anti-spam, pop-up blockers, and parental controls, could lead to… Continue reading 11% Of US Broadband Households Pay For Internet Protection

Staff – MediaTel NewsLine February 2005 saw the UK making the most of an ever-increasing raft of innovative downloads available, with a total of 1.55 billion page impressions viewed in the UK during the month, a year on year increase of 128 million.WAP usage in 2005 is enjoying a strong performance, with February’s total up… Continue reading February Sees 1.55 Billion WAP Impressions

Media agency Starcom has announced the launch of a new division under the Group’s umbrella, Starcom+, specialising in non traditional but increasingly important media channels normally either closer to or part of editorial content.This will range from broadcast sponsorship to product placement to ad funded programming in TV, outside of the TV arena it ranges… Continue reading Starcom Launches Sponsorship And Content Division

The Office of Fair Trading (OFT) has cleared the way for a new afternoon or evening newspaper to be distributed to London commuters, following a 23-month investigation. The OFT looked into the exclusive rights of Associated Newspapers Ltd (ANL), publishers of the London free morning newspaper the Metro and paid for afternoon/evening newspaper the Evening… Continue reading OFT Clears Way For New London Afternoon Paper

MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age. Sky and Freeview combined households are predicted to be within the 15.7 and 20.3… Continue reading Media Agencies Uncertain Of Digital Switchover