IPC Connect has announced details of the heavyweight TV campaign it hopes will propel its new women’s weekly Pick Me Up to the top of its sector.The campaign supports the first on-sale issue, due to hit newsstands on 20 January, with a nationwide promotional push. The campaign, created by Heresy, consists of one 30 second… Continue reading TV Campaign Launched To Boost Latest IPC Title
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ITV has announced the extension of its exclusive multi-year licensing agreement for the terrestrial television rights to NBC Universal’s feature films and television series in the UK.The deal will ensure ITV has exclusive terrestrial access to NBC Universal’s movies produced between 2004 and 2006. In addition, the agreement includes titles from NBC Universal’s feature film… Continue reading ITV Extends Movie Rights Deal Into 2006
Publishing and media group United Business Media (UBM) has settled its on-going dispute with commercial broadcaster ITV, created by the merger of Granada and Carlton Communications last year, over Granada’s £1.75 billion acquisition of UBM’s ITV franchises in 2000. The settlement involved a £32 million payment from ITV to UBM and, although neither company has… Continue reading UBM And ITV Settle Franchise Dispute
The increasing penetration of personal video recorders (PVRs) is causing growing concern for advertisers, with homes using the technology skipping through 77% of ad breaks during the 42% of shows that are recorded, according to new research due to be unveiled today at the Oxford Media Convention. The new study, by media buying agency PHD,… Continue reading PVRs Causing Increasing Threat To Advertisers
International media group, Pearson, will see a near 20% increase in earnings in 2005, according to analysts Merrill Lynch. Yesterday Pearson issued a positive trading statement (see Financial Times Will Break Even For 2004), stating that the company has experienced a larger than expected growth for its Higher Education Business Group, growing ahead of the… Continue reading Merrill Predicts Optimistic 2005 For Pearson
Internet giant British Telecom has confirmed that it has plans to offer broadband customers a mix of on-demand movies, music and TV content through their phone line, and is considering building on the existing Freeview platform to provide a ready-made customer base.The revelations come in reports this morning, with BT’s chief executive Andrew Burke reportedly… Continue reading BT Boards On-Demand Bandwagon With Broadband Services
A new company has entered the TV and out-of-home ad sales arena, founded by four former ITV sales employees.Optimal Media Sales has already secured three clients, including Welsh broadcaster S4C, and offers bespoke representation to both television broadcasters and media owners in the out-of-home television sector. The company’s other clients include The Golf Channel, owned… Continue reading New Screen Media Startup Formed By ITV Sales Execs
Magazine giant Emap’s flagship men’s title, FHM, has announced an exclusive cross branding and advertising deal worth over £1 million with online poker site, The World Poker Exchange.The deal, spanning six-months, will culminate in a TV special to be aired on men’s entertainment channels Bravo and Ftn later this year. The TV special will be… Continue reading FHM Secures Poker Deal Worth Over £1 Million
International media group, Pearson, has issued a positive trading update ahead of its 2004 preliminary results announcement on 28 February, stating that flagship publication, the Financial Times, is on course to break even in the fourth quarter, reiterating expectations in the Group’s November trading update.The announcement follows hard hitting cost-cuts within the company over previous… Continue reading Financial Times Set To Break Even For 2004
International media group, Pearson has today issued a positive scheduled trading update ahead of its 2004 preliminary results announcement on 28 February, stating that Pearson’s flagship publication, The Financial Times is breaking even in the fourth quarter, reiterating expectations in the Group’s November trading update (see Financial Times Expected To Break Even By Year End).… Continue reading Financial Times Will Break Even For 2004