The Interactive Advertising Bureau (IAB) has set a target for the internet to be a billion pound medium and overtake outdoors market share by mid 2006, announcing a five point plan to help advertisers get more out of online media.Following his 100 day review of the IAB, Guy Phillipson, the trade body’s new chief executive,… Continue reading IAB Sets Target For Online Industry

The BBC’s online radio services continued to see large usage figures in March, as more listeners than ever tuned in using the latest streaming and podcasting technology.More than 13 million hours of live and on demand online listening were recorded by the BBC during March, with over 9.5 million programmes listened to on demand. All… Continue reading March Sees Record Numbers Of Online Listeners

The UK branch of global interactive media company, CNET Networks, has become the latest online publisher to join the Association of Online Publishers’ board, with Tom Bureau, UK managing director, representing the company.The AOP was formed in 2002 to present a unified voice to industry and Government. CNET’s decision to join the trade body follows… Continue reading AOP Sees Ranks Swell As CNET Comes Aboard

Religion topped the charts last year as the most antagonising theme in advertising, according to the Advertising Standards Authority, which received most complaints for those campaigns featuring religious imagery over the course of the year.The advertising watchdog’s annual report for 2004 reveals that both broadcast and non-broadcast commercials caused religious offence, with the two most… Continue reading Religion Tops Charts In Drawing Ad Complaints

Guardian Media Group (GMG) will not consider selling its radio stations for less than £150 million, making it unlikely that a deal will be made anytime soon. Last month, GMG was reported to have rejected a £115 million offer for its radio division from Chrysalis. GMG is thought to value its stations at between £150-£175… Continue reading GMG Quashes Imminent Deal Rumours

The ability to skip through advertisements and time shift opportunities are gaining in importance, with 29% of US consumers who record television programmes revealing that fast-forwarding adverts is the primary reason for doing so. Just under 20% claim that both the ability to skip commercials and the ability to time-shift viewing are equally important. However,… Continue reading Consumers Place Increasing Importance On Skipping Through Adverts

Changes in technology and market forces are resulting in the US population increasingly shifting to the internet as their primary source of news. A new study by Merrill Brown, commissioned by the Carnegie Corporation, shows that consumers are accessing and processing information in ways that “challenge the historic function of the news business and raise… Continue reading Internet Becoming Primary News Source In US

Executives in Japan and South Korea are losing confidence in the short-term prospects of their respective countries and industries, according to the latest McKinsey Quarterly survey of global executives. The research revealed that respondents from this region are the least confident about the economic prospects of their countries during the next six months and have… Continue reading Global Economic Confidence Falling

March 2005 has seen a new record set for text messaging, with an impressive 2.57 billion sent, a 21% increase on the number sent in March 2004 and a massive 93% rise on 2002’s figure. The new figures released today by the Mobile Data Association (MDA) show, on average, 83 million person-to-person texts were sent… Continue reading March Text Messages Continues To Break Records

Consumers are growing increasingly adept at using multiple media, according to a new study by Yahoo! and Mediaedge:cia, with broadband users especially likely to engage in ‘media meshing’.The study examined the impact of high speed internet access on the daily lives of respondents. Employing both quantitative and qualitative research, the study was conducted by Forrester… Continue reading Broadband Adoption No Danger To Conventional Media