Staff – MediaTel NewsLine Interactive TV advertising specialists, Press Red, have joined forces with Tui interactive media to provide creative design services for interactive TV advertising.The increasing demand from clients to combine Press Red’s understanding of interactive creative design has led to the deal with Tui, the company claimed.Commenting on the partnership, Chris Moreton, Press… Continue reading Press Red Team Up With Tui For More Creative Services

Staff – MediaTel NewsLine Breakfast broadcaster GMTV is being “hijacked” by increasingly prevalent sponsorship placements, according to its high profile presenter, Fiona Phillips, who claims the show has become “more about selling than about the content.”Citing one particular instance, Phillips recalled: “I remember having to break away from an interview with Tony Blair to a… Continue reading Phillips: GMTV ‘Hijacked’ By Sponsorship Deals

The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators. Held at the Guardian Newsroom, the event will comprise a panel debate and audience… Continue reading Digital TV Debate To Set The Agenda

Subscriptions of third generation (3G) mobile telephone services in the Aisa-Pacific region are predicted to rise by over 130 million in the next four years, according market intelligence firm, IDC. 3G services, which provide high-speed data capabilities and advanced audio and video applications, are estimated to enjoy substantial growth, jumping to 142.6 million subscribers in… Continue reading Asia-Pacific 3G Penetration To Hit Over 140 Million By 2009

During March, television issues were paramount within industry research, with the month starting off with the Institute of Practitioners in Advertising (IPA) publishing its latest Trends in Television Report. The IPA revealed a dramatic uptake of the technology over the last quarter of 2004, with over half of all UK homes adopting the new media… Continue reading INSIGHTanalysis: Media Healthcheck – March 2005

Staff – MediaTel NewsLine ITV and BSkyB are reportedly the favourites to retain their shared coverage of the European Champions League football matches, with bids for the UK TV rights for the next three years due today.According to a report in today’s Guardian, the BBC is believed to be considering a rival bid for the… Continue reading ITV And BSkyB Favourites For Champions League Coverage

Staff – MediaTel NewsLine The Local Radio Company has been awarded the new 12 year FM licence for the Durham area by media regulator Ofcom, with Durham FM beating off competition from Prince FM and Durham 2Day FM.Durham FM will be a “friendly, locally involved radio station aimed particularly at 25 to 52 year olds,… Continue reading Local Radio Company Wins Durham FM Licence

Staff – MediaTel NewsLine Satellite giant, Sky, has announced an upgrade to its Parental Control facility, allowing parents to restrict access to all channels, or even to remove the listings for adult channels from Sky’s programme Guide.The new Parental Control features will be introduced in two phases. Phase 1 will allow concerned parents to restrict… Continue reading Sky Enhances Parental Control Facility

Females made up 51.6% of the US online population in 2004, compared to 48.4% of male, and are predicted to rise by 2.3% to 52.6% by 2008, according to a report by analysts eMarketer. Cultural, societal and internet business trends are attributed to the female online dominance, with eMarketer forecasting the female majority to become… Continue reading Increasing Presence Of Women Online

More than one half of US broadband households receive an internet protection solution from their internet service providers (ISP), with currently only 11% paying for these services, according to Park Associates’ recent study Profiles of PC Usage. These security solutions, which could include anti virus, anti-spyware, anti-spam, pop-up blockers, and parental controls, could lead to… Continue reading 11% Of US Broadband Households Pay For Internet Protection