Outdoor advertising specialist, Maiden Group, has successfully signed a 10-year outdoor advertising contract with retail property developer Land Lease, with advertising revenues expected to reach £22.5 million.The contract covers retail centres at Bluewater in Kent, Touchwood in Solihull, Overgate in Dundee and Golden Square in Warrington. The contract renewal was handled on behalf of Lend… Continue reading Maiden Signs 10 Year Contract

BSkyB’s audience measurement panel, Sky View, will launch at the end of the year, with the satellite giant outlining plans to release the first set of data on exactly how many people press the red button.The news will be welcomed by the interactive television industry, after initial results from the viewing panel had been put… Continue reading Sky View To Launch By End Of 2005

Consumer magazine publisher, IPC Media, has announced the launch of Britain’s very first compact paid for TV Listings weekly, TV easy.TV easy will be backed by a £10 million marketing investment, and launched with a huge sampling exercise, reinvigorating and growing the TV listings sector.Over 1.5 million copies of the compact size magazine will be… Continue reading IPC Launches Compact TV Listings Weekly

Ulster Television has confirmed that it has entered into discussions for a possible takeover bid for The Wireless Group (TWG) owner of talkSPORT radio station. Earlier this morning the directors of Ulster Television confirmed recent media speculation over the acquisition of TWG, saying that discussions were at a preliminary stage and that they may or… Continue reading Ulster Confirms Possible Takeover Bid For TWG

The first quarter of 2005 signals slower growth for marketing, compared to the strong performance it enjoyed in 2004, according to the IPA’s latest quarterly Bellwether report, complied by NTC research. The report showed that current marketing budgets were revised up for the sixth consecutive quarter, but that growth was not as strong as seen… Continue reading Q1 2005 Bellwether: Slower Growth Period Ahead

Penetration of digital television (DTV) in Asia is predicted to rise over the next several years, reaching 28.8 million by 2008, according to High-tech market research firm In-Stat. Although Asia currently lags behind Europe and North America on the digital TV track, by 2010, it will have more DTV households than any other region. China… Continue reading Increase In Digital TV Growth Predicted For Asia

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions. Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing… Continue reading Digital Radio Predicted To Benefit From New Technologies

ZenithOptimedia has upgraded its predictions for the advertising industry over the next three years, forecasting underlying growth to remain solid, despite the market slowing in 2005 after the sporting events and elections seen in 2004. Global advertising expenditure is estimated to enjoy growth of 5.4% in 2005, up from previous estimates of 5.0%, while 2006… Continue reading Advertising Market Forecast To Remain Solid

Daily Mail and General Trust (DMGT), owners of the Daily Mail, has indicated that it may be interested in a takeover bid for the new radio giant GCap, of which it already owns 15%.The £700 million merger of Capital Radio and GWR has created GCap, which will officially be launched on May 9, making a… Continue reading Rumours Of DMGT Bid For GCap

The Radio Times has announced a new deal with Rupert Murdoch’s company Gemstar to produce a Radio Times electronic version of the TV listings guide, giving users access to seven-day listings, programme recommendations and a database of 24,000 film reviews.The new Radio Times branded EPG will be called Guide Plus and will eventually be available… Continue reading Radio Times Offers Electronic Version