The BBC has announced plans to increase its overall programme spend by £61 million, with £21 million being invested in BBC Television.In the BBC’s Statements of Programme Policy for 2005/2006, the Board of Governors outlined the operations plans to fulfil its public promise to inform, educate and entertain.Michael Grade, BBC chairman revealed that over the… Continue reading BBC To Increase Programme Spend By £61 Million
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The Outdoor Advertising Association (OAA) and Radio Advertising Bureau (RAB) have joined forces to explore the effects, and advance understanding, of combined radio and outdoor advertising.In the first stage of the study, the OAA/RAB team has commissioned research company Acacia Avenue to conduct qualitative research exploring the effect combining radio and outdoor campaigns, examining the… Continue reading Trade Bodies Unite To Offer Cross-Media Insight
The Outdoor Advertising Association (OAA) and Radio Advertising Bureau (RAB) have joined forces to explore the area of multi-media effects and advance understanding of the media combination of radio and outdoor. As a first stage, the OAA/RAB team has commissioned research company Acacia Avenue to conduct qualitative research exploring the effect this combination of media… Continue reading OAA And RAB Join Forces To Research Radio And Outdoor Advertising
The television industry is undergoing a fundamental transformation, evolving from being a broadcast focused, mass-market single-event to a sector which is far more complex but potentially more profitable, according to a new report from Deloitte & Touche’s Technology, Media & Telecommunications Group. According to the report, the growth in on-demand TV, new television services and… Continue reading Changing Face Of Television Technology
Gambling and sweepstakes sites are shown to be most popular with French and Swedish online users, while southern Europeans are revealed to be less likely to bet online, according to new data from internet research specialists Nielsen//NetRatings. More than 14 million Europeans, or 14% of those online, visited a gambling site in February, with gaming… Continue reading Over 14 Million Europeans Visited Gaming Sites During February
Scottish Media Group, (SMG), has named Fru Hazlitt from Yahoo! to be its new chief executive of radio, strengthening its hold over Virgin Radio.SMG has recently rejected a string of offers for its national radio station, most notably from private equity group, 3i.The takeover bid started in December, but to no avail after SMG rejected… Continue reading SMG Strengthens Hold Over Virgin Radio
Outdoor advertising specialist, Maiden Group, has successfully signed a 10-year outdoor advertising contract with retail property developer Land Lease, with advertising revenues expected to reach £22.5 million.The contract covers retail centres at Bluewater in Kent, Touchwood in Solihull, Overgate in Dundee and Golden Square in Warrington. The contract renewal was handled on behalf of Lend… Continue reading Maiden Signs 10 Year Contract
BSkyB’s audience measurement panel, Sky View, will launch at the end of the year, with the satellite giant outlining plans to release the first set of data on exactly how many people press the red button.The news will be welcomed by the interactive television industry, after initial results from the viewing panel had been put… Continue reading Sky View To Launch By End Of 2005
Consumer magazine publisher, IPC Media, has announced the launch of Britain’s very first compact paid for TV Listings weekly, TV easy.TV easy will be backed by a £10 million marketing investment, and launched with a huge sampling exercise, reinvigorating and growing the TV listings sector.Over 1.5 million copies of the compact size magazine will be… Continue reading IPC Launches Compact TV Listings Weekly
Ulster Television has confirmed that it has entered into discussions for a possible takeover bid for The Wireless Group (TWG) owner of talkSPORT radio station. Earlier this morning the directors of Ulster Television confirmed recent media speculation over the acquisition of TWG, saying that discussions were at a preliminary stage and that they may or… Continue reading Ulster Confirms Possible Takeover Bid For TWG
