Text messaging continued its upward climb during March, with the latest figures from the Mobile Data Association (MDA) revealing that an impressive 2.57 billion messages were sent during the month, an increase of 21% year on year and a 93% increase on the total sent in March 2002.With 83 million messages being sent each day,… Continue reading Relentless Rise In Texts Continues Throughout March

The Wireless Group (TWG) has announced it is renaming its Edinburgh radio station from Dunedin FM to allTALK FM, as part of a plan to create a local speech radio brand across the country.TWG won the last remaining FM licence at the end of last year, giving TWG a potential adult audience of around 940,000… Continue reading TWG Renames Dunedin FM To allTALK FM

ITV’s latest high-profile reality show, Celebrity Wrestling, made its debut on Saturday to a lukewarm response, despite heavy promotion by the broadcaster, which failed to draw in the traditionally large audiences of ITV celebrity head-to-heads.A peak of 3.8 million tuned in to see celebrities such as Oliver Skeete and James Hewitt trade blows in the… Continue reading BBC Pins ITV In Saturday Wrestling Showdown

Channel 4 has given the green light to several new comedy commissions, extending its programme portfolio and building on its stated intention to air more original British comedy, made at the launch of its spring schedule.Caroline Leddy, the broadcaster’s head of comedy, and head of entertainment, Andrew Newman, announced the new commissions, which include Balls… Continue reading Channel 4 Expands Schedule With New Comedy

Classic movie channel, TCM, has signed a six month sponsorship deal with IPC’s film and music title, Uncut, marking a first for the broadcaster in working with the magazine to screen uncut films for the first time.The sponsorship deal, which will see The Uncut Film inserted into TCM’s schedule, underlines Uncut‘s commitment to quality film… Continue reading IPC Signs Uncut Screening Deal With TCM

Consumers are increasingly obtaining music, movies and television shows via peer-to-peer networks, according to a new report from media services Magna Global, damaging advertisers by stripping out commercials in the process.Brian Wieser, author of the report, vice president and director of industry analysis at Magna Global said: “Video trading over peer-to-peer networks is today where… Continue reading Internet TV Piracy Set To Rise

Magazine giant, IPC, has announced the cover price of its forthcoming paid-for TV listings weekly, TV easy, pricing the title at 35p and increasing the cost of its stablemate, What’s on TV at part of its long term strategy for the sector.Over 1.5 million sample copies of the new magazine will be distributed with IPC’s… Continue reading IPC To Reshuffle TV Mag Prices

RAJAR’s programme of audiometer testing will be given an extra £500,000 over the next two months, extending the research to create the most extensive fieldwork tests to date in the UK and include some data on TV viewing with BARB. The next round of field tests will begin in June, running for 12 weeks and… Continue reading RAJAR Widens Audiometer Tests To Include BARB

Consumers are growing increasingly adept at using multiple media, according to a new study by Yahoo! and Mediaedge:cia, with broadband users especially likely to engage in ‘media meshing’. The study examined the impact of high speed internet access on the daily lives of respondents. Employing both quantitative and qualitative research, the study was conducted by… Continue reading Broadband Adoption No Danger To Conventional Media

WPP has revealed a rise in revenues in an optimistic quarterly trading update issued today, outlining a good performance helped in part by the first-time contribution by the recently-acquired Grey Global. The company’s first quarter revenues have risen by over 16% year on year, primarily reflecting strong organic growth. On a like-for-like basis, excluding acquisitions… Continue reading WPP Revenues Rise With Addition Of Grey