Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time. According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP… Continue reading Online Adspend Overtakes Radio 2004

New research released by Mediaedge:cia’s research division, MediaLab, has uncovered major insights into viewing behaviour in the personal video recorder (PVR) age. It identifies three main areas of importance to advertisers; audience viewing behaviour, advert avoidance and actual use of the technology. The study gave 20 households either Sky+ or Freeview enabled PVRs and gave… Continue reading PVR Audience Viewing Behaviour

Advertisers seeking exposure on the ever crowded high-street now have a new medium at their disposal, with new roller shutter-graphics providing brand visibility for advertisers and cammoflague for retailers wishing to install security shutters to their premises without opting for traditional metal screens.The new advertising solution, provided by Roller Vision, offered the perfect solution to… Continue reading Roller Ads To Cut Crime And Increase Standout

Internet and digital radio station, Gaydar, has announced its largest combined sponsorship deal, with the launch of Six Weeks to Summer, an on-air and on-line series of programmes showcasing issues surrounding fitness, nutrition and grooming.Six Weeks to Summer will run throughout April, and is designed to directly tap into the lifestyles of the Gaydar Radio… Continue reading Gaydar Announces Six Weeks To Summer Sponsorship Deal

The Guardian is reported to be switching to a smaller format as early as this autumn, with media buyers being shown dummy editions of an A3 size copy of the paper, according to a report.The recent decline of the newspapers circulation is thought to be worrying executives, with the recent NRS data for national paper… Continue reading Guardian To Down-Size In Autumn

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday.Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG as… Continue reading UK Radio Companies Shun TWG Auction

Broadcaster ITV, delivered its best Sunday peak time performance since the 13th June yesterday, boosted by the Grand Prix which achieved its largest number of viewers of the season so far.Heartbeat built on this strong performance, drawing in 8.6 million viewers, gaining 800,000 viewers on last week and attracting a 35% share at 8pm, giving… Continue reading ITV Enjoys Best Sunday Peak Since 2004

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday. Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG… Continue reading UK Radio Companies Shun TWG Auction

A record 50 million world broadband lines were added in 2004, bringing the total at the end of the year to 150.5 million, exceeding previous predictions from the broadband analysis company, Point Topic. A massive 26.5 million lines were added in the second half of 2004 alone, representing the biggest half year worldwide increase to… Continue reading Global Broadband Penetration Exceeds 2004 Forecasts

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004. The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005