Almost 20 million people in the UK have access to the internet from work, school or college, an increase of seven percentage points over the last five years, according to Continental Research’s Spring 2005 Internet Report. The research reveals that those who use the internet from work, school or college are younger and very white… Continue reading 20 Million People In UK Access Internet From Work And School

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report.The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join in the next six to 12 months.The… Continue reading Broadband Uptake Fuels Increased Online Activities

ITV Sales has announced a sponsorship deal with Toyota to cover its latest high profile sing-a-thon, Hit Me Baby One More Time, a prime time pop offering which gives some of the biggest acts of recent decades one last chance to reclaim their positions in the nation’s hearts.The show, which features five different acts each… Continue reading ITV Scoops Toyota For Pop Sponsorship Deal

IPC ignite! has announced a restructuring of its advertising management team, designed to re-position its advertising business and optimise the potential of its brand portfolio.The move will see group ad director, Karl Marsden, taking on an expanded role as group commercial director, charged with overseeing some of the company’s flagship brands, such as Nuts, NME,… Continue reading IPC Ignite Reshuffles Advertising Structure

Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector. The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in… Continue reading Maiden Sees Turnover Rise By 4.5%

Almost 40 million Americans, or 27% of internet users, claim to have downloaded either music or video files from peer to peer networks, according to a survey by the Pew Internet & American Life Project. The national survey questioned 1,421 adult internet users in the US between January 13 and February 9 2005. The results… Continue reading 21% Of US Internet Users Download Music Or Video From Internet

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report. The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join that number in the next six… Continue reading Multi-Use Of Broadband By Consumers

Magazine and radio group, Emap, has announced a strong performance in its UK consumer magazine division, with consumer magazine copy sales revenues growing by 5% on an underlying basis.In an upbeat pre-close trading statement, the group revealed that its consumer magazine advertising division has enjoyed a 4% year on year rise for the year ending… Continue reading Emap Sees Rising Revenue From Magazines

The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the… Continue reading Texts Outweigh Cards On Valentine’s Day