Total US advertising expenditure for the first nine months of 2004 grew by 10.3% to $102.4 billion, compared to the same period in 2003, according to TNS Media Intelligence/CMR. “Throughout 2004, the advertising market has experienced steady, helathy growth with increases in all three quarters,” said Steven Fredericks, president and CEO of TNSMI/CMR. “As we… Continue reading US Advertising Market Experiencing Healthy Growth For 2004
ARCHIVE ▸ The Media Leader Staff
The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband
There are just three weeks left in which to enter the MediaTel Group Sports Quiz and help to raise money for charity as well as win some great prizes. To enter, go to www.mediatelgroup.co.uk/sportsquiz/entry1.cfmThe latest prizes to be offered in the quiz are a range of concert tickets courtesy of Capital Radio Group and a… Continue reading Entry Deadline Looms For MediaTel Group Sports Quiz
Media super-regulator Ofcom has today offered the final digital replacement licences to Britain’s commercial terrestrial broadcasters, paving the way for ITV, Channel 4 and Five to move into a digital-only broadcasting future.Ofcom is obliged to offer replacement licences to terrestrial broadcasters under sections 215 and 221 of the Communications Act. The watchdog must also offer… Continue reading Ofcom Issues Replacement Digital TV Licences
Media and communications regulator Ofcom will today issue digital replacement licences to Britain’s commercial terrestrial broadcasters, paving the way for ITV, Channel 4 and Five to move into a digital-only broadcasting future. Ofcom is obliged to offer replacement licences to terrestrial broadcasters under sections 215 and 221 of the Communications Act. The watchdog must also… Continue reading Ofcom To Issue Replacement Digital TV Licences
Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003. ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more… Continue reading Internet Spending To Rocket In 2005
Four years after the internet bubble burst, online retailing is set to be the fastest growing area of retailing this Christmas, for the second year in a row. US research company, comScore Networks, has forecast that online sales for November and December this year – excluding travel sales and auction sites – will grow between… Continue reading US Online Shopping To Reach $66bn In 2004
Emap Advertising has secured a deal to promote Buena Vista International’s latest film release, Ella Enchanted, with a three month cross-media campaign.The six-figure campaign, brokered by Carat, will centre around the creation of a bespoke magazine, Enchanted Teen, to be given away free with more than 200,000 copies of flagship pop gossip and music fortnightly… Continue reading Emap To Create Bespoke Magazine For Film Promotion
NewsLine editor Gareth Jones will write his last headline today, as he leaves MediaTel Group for the heady heights of magazine journalism.Gareth’s departure brings to an end over three years of dedicated news gathering for MediaTel, two years of which were spent as head honcho of the NewsLine team.Assistant editor James Holland will now step… Continue reading NewsLine Editor Bows Out After Three Years
Leading digital radio consortium MXR Digital has brokered a deal with radio manufacturer Pure Digital to give away a seasonal digital radio each day until Christmas Eve, creating what it claims is the first digital advent calendar and aiming to boost sales of digital receivers in the run up to Christmas.In two separate promotions, from… Continue reading Pure To Boost Radio Sales With Advent Calendar