BBC TWO has unveiled its spring schedule, hoping to tempt viewers with a season of comedy, headed by the much-anticipated Extras, created by The Office star, Ricky Gervais.Roly Keating, controller of BBC TWO, announced the new programme line up, stating: “This spring, we’ll be turning up the temperature on BBC TWO with some great new… Continue reading BBC Banks On Comedy For Spring Schedule

The Advertising Association (AA) has announced the appointment of Penny Hughes as Niall FitzGerald’s replacement as president of the organisation.The move brings Hughes to the AA after a ten-year career with Coca-Cola, becoming president of the company’s UK and Ireland operations in 1992 at the age of 33. She subsequently stepped down from full-time work… Continue reading AA Appoints Hughes As New President

Some of the senior positions in the Capital GWR merger have been announced, with the current group sales director at Capital Radio Group, John McGeough, being given the same role for the enlarged company.Capital’s trading and operations director, Colette Lister, is also reported to be retaining her position after the merger, while Colin West, GWR’s… Continue reading Top Positions Announced For Capital GWR Merger

Homes equipped with digital radio receivers consume more commercial radio content than their analogue-only counterparts, according to the Radio Advertising Bureau, which has stated that the influx of new stations and delivery methods is increasing the listening hours of commercial stations at the expense of the BBC.Citing the results from RAJAR’s Q4 2004 listening survey,… Continue reading Digital Radio Fuelling Commercial Audience Rise

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns

ITV will not be selling Carlton Screen Advertising (CSA), despite long-term rumours that the broadcaster would off-load it as part of a streamlining of its business. A strong performance by CSA in recent months, in particular the winning of the Cineworld contract, has resulted in the broadcaster announcing that it no longer has plans to… Continue reading Carlton Screen Advertising Saved From ITV Sell Off

Regional newspaper publisher, Johnston Press, has released today an upbeat trading statement for 2004 showing an increase in pre-tax profits of 18% year on year to £150.6 million, compared with £128 million in 2003. This rise is better than expected and follows strong growth in advertising revenue during 2004 across the company’s string of regional… Continue reading Johnston Press Strong 2004 Profits Driven By Advertising Growth

Independent News & Media Plc has experienced robust growth across all of its sectors resulting in a 22.8% increase in operating profit to a record €285.7 million, up from €232.6 million in 2003, driven by strong advertising and circulation growth. According to the company’s preliminary results for 2004 profit before tax rose by an impressive… Continue reading Independent News & Media Report Rise In Operating Profit For 2004