Online advertising for the first quarter of 2005 is reported to be performing strongly, with industry experts and research companies revealing an increase in advertising revenue for this quarter and throughout 2004, according to Merrill Lynch. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers estimate that for the last quarter of 2004 online adspend hit $2.7… Continue reading Strong January For Online Adspend

Online advertising is predicted to fuel the advertising industry throughout the coming year, with top industry agencies and research specialists forecasting that the medium will enjoy a strong performance throughout 2005. February saw Starcom UK Group claiming that online advertising expenditure had increased by 52% to £507 million, accounting for 3.4% of total adspend in… Continue reading INSIGHTanalysis: Media Healthcheck – February 2005

Five has secured a major sponsorship deal with Parfums Christian Dior to support the channel’s major new reality series, Make Me a Supermodel.The deal will see Dior Backstage Make Up cover the opening and closing credits and break bumpers on a package of eight hour-long programmes and a live final and will run from 14th… Continue reading Five Signs Model Sponsorship Deal With Dior

Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles

Capital FM has dropped long-serving DJ Neil Fox from its schedules in favour of former Blue Peter presenter Richard Bacon, selected to front the station’s daily Drive Time show starting in the spring.Capital claims that Bacon was the “number one choice” to replace ‘Foxy’ in one of the most keenly sought jobs in radio as… Continue reading Capital Drops Fox As Bacon Takes Drive Time

Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year

Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%

US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry