US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry

The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark

Magazine publisher IPC has intensified its competition against rival Highbury House with a redesign of its top-selling home interest title, Homes & Gardens, coinciding exactly with Highbury’s overhaul of its home interest portfolio.IPC’s title will be given what the company claims is a “fresh, vibrant new look” along with a new format from its April… Continue reading IPC Challenges Highbury On Home Front

Morris Tabaksblat, non-executive chairman of publishing group Reed Elsevier, has announced his retirement from the firm, and the instalment, subject to his appointment to the board, of Jan Hommen as his successor. Tabaksblat, who has been chairman since 1999, is reducing his business commitments for personal reasons and will step down from the role following… Continue reading Reed Chairman Retires

Movie downloading is increasing in popularity, with awareness higher among certain demographic groups, such as men and those between the ages of 12 and 34, according to a new report by market research consultancy Ipsos-Insight. A survey of over 1,000 US consumers found that 33% of respondents have never heard of movie downloading and 20%… Continue reading Consumer Awareness Of Movie Downloading Increasing

Industry experts at the first Sponsorship and Marketing conference in London, organised by The World Advertising Research Centre and Admap, discussed the different elements and future progress of sponsorship and advertising last week. Sandra Greer, director of the European Sponsorship Association, cited viewer recognition and brand awareness as two areas in which sponsorship excels itself,… Continue reading Sponsorship Steams Ahead

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234.95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA). Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly… Continue reading Outdoor Advertising Breaks Records In 2004

The UK’s broadband networks have failed to deliver the Governments promise to beat other G7 countries to become the most competitive provider of high speed internet connections by this year.A new report from telecoms research specialist Ovum, commissioned by the Department for Trade and Industry, states that British Telecom’s dominance of the nation’s phone networks… Continue reading UK Misses Government Broadband Targets

Newspaper publisher, Pearson, has announced the departure of its chairman, Lord Dennis Stevenson, who is set to retire after nearly 20 years heading the company.The company’s adjusted pre-tax profits fell from £410 million in 2003 to £386 million in 2004, with the company citing a decline at its book publishing arm, Penguin, as the main… Continue reading Pearson Papers In The Pink As Stevenson Steps Down