Global advertising expenditure is on target to reach $370 billion for the year, beating previous forecasts and proving 2004 to be an outstanding year for advertising expenditure in traditional media, according to Zenith Optimedia’s global forecasts released today. Forecasters have long been predicting the positive impact of the Olympic Games and the US presidential elections… Continue reading 2004 Predicted To Be Exceptional Year For Advertising
ARCHIVE ▸ The Media Leader Staff
Television is losing out in the face of an increasing threat from the internet, with more than a quarter of Europeans claiming they are now spending less time watching TV in favour of spending more time surfing, according to a new report from JupiterResearch. The new research – Evolution of Media Use in Europe –… Continue reading Broadband Eats Into Television Viewing
Magazine publisher Highbury House has announced the creation of a new cricket magazine, dubbed Spin, to cater for the modern cricketer with what it claims is a fresh, dynamic and inclusive editorial style.The title will be published through Highbury’s Lifestyle Publishing division, with the company claiming it will “do for cricket magazines what Channel 4… Continue reading Highbury In A Spin With New Cricket Title
Internet service provider Tiscali has become the latest internet and communications company to roll out a TV service to its customers, showing exclusive content, cult entertainment and bite-size programme packages to its broadband internet subscribers.Delivered through a dedicated broadband TV channel, the service provider is offering customers a range of short films, trailers, interviews and… Continue reading Tiscali Jumps On Broadband TV Bandwagon
Cable operator NTL has announced that it has entered into a definitive agreement to sell its broadcast business to a consortium led by Macquarie Communications Infrastructure Group (MCG) for a purchase price of GBP 1.27 billion.While subject to regulatory approval, the deal is expected to be closed in the first quarter of 2005. The cable… Continue reading NTL To Sell Broadcast Business For £1.27 Billion
Global advertising giants WPP and Grey Global have agreed to extend the amount of time given to complete their impending merger by two months, following a request for additional information made by the European Commission.The two companies will now be able to wait for the EC ruling on their merger, worth £675 million, following an… Continue reading WPP Extends Grey Merger Deal By Two Months
ITV has unveiled its Christmas schedule, banking on a string of original dramas, entertainment specials, classic movies and premieres across its three channels to outdo the BBC over the festive period.ITV1 traditionally loses out to BBC One’s yuletide line-up, but will this year hope to turn the tables, with a Christmas Day line-up including a… Continue reading ITV Unveils Christmas Schedule To Rival BBC
Cable operator NTL has announced that it has entered into a definitive agreement to sell its broadcast business to a consortium led by Macquarie Communications Infrastructure Group (MCG) for a purchase price of GBP 1.27 billion. While subject to regulatory approval, the deal is expected to be closed in the first quarter of 2005. The… Continue reading NTL To Sell Broadcast Business For £1.27 Billion
Daily Mail & General Trust (DMGT) has warned of an impending downturn in the regional advertising market, reflecting weakness in the housing and recruitment markets. The publisher made its claim as it delivered full year results, with finance director Peter Williams claiming that, while national advertising appears to be “holding up” its regional equivalent has… Continue reading DMGT Issues Warning On Regional Newspaper Advertising
Student union TV specialist SUBtv has announced the creation of a new inter-university games tournament, promoting computer games firm Ubisoft’s latest action game, Tom Clancy’s Ghost Recon 2.The tournament will see players from universities across the country battle for supremacy, while filmed by SUBtv and broadcast across its network of plasma screens to union bars… Continue reading SUBtv Promotes Ubisoft Game With Internet Tournament