Email delivery rates hit all time highs in the last quarter of 2004, while open rates dropped and click through remained steady, according to a new report by internet analysis company Doubleclick. The end of 2004 saw delivery rates increase by 3.3 percentage points on 2003, up to 90.6% compared to 87.3% at the end… Continue reading Email Delivery Rates Hit Record Levels In Q4 2004

Satellite television providers will increasingly lose their digital video recorder (DVR) edge over cable companies by 2006, according to market research and consultancy firm, Park Associates. The Video-on-Demand and Personal Video Recorders: Analysis & Forecasts report reveals that satellite companies will not be able to overcome the advantages that their cable counterparts have in offering… Continue reading Cable To Match Satellite In DVR Distribution By 2006

BBC TWO has unveiled its spring schedule, hoping to tempt viewers with a season of comedy, headed by the much-anticipated Extras, created by The Office star, Ricky Gervais.Roly Keating, controller of BBC TWO, announced the new programme line up, stating: “This spring, we’ll be turning up the temperature on BBC TWO with some great new… Continue reading BBC Banks On Comedy For Spring Schedule

The Advertising Association (AA) has announced the appointment of Penny Hughes as Niall FitzGerald’s replacement as president of the organisation.The move brings Hughes to the AA after a ten-year career with Coca-Cola, becoming president of the company’s UK and Ireland operations in 1992 at the age of 33. She subsequently stepped down from full-time work… Continue reading AA Appoints Hughes As New President

Some of the senior positions in the Capital GWR merger have been announced, with the current group sales director at Capital Radio Group, John McGeough, being given the same role for the enlarged company.Capital’s trading and operations director, Colette Lister, is also reported to be retaining her position after the merger, while Colin West, GWR’s… Continue reading Top Positions Announced For Capital GWR Merger

Homes equipped with digital radio receivers consume more commercial radio content than their analogue-only counterparts, according to the Radio Advertising Bureau, which has stated that the influx of new stations and delivery methods is increasing the listening hours of commercial stations at the expense of the BBC.Citing the results from RAJAR’s Q4 2004 listening survey,… Continue reading Digital Radio Fuelling Commercial Audience Rise

ITV will not be selling Carlton Screen Advertising (CSA), despite long-term rumours that the broadcaster would off-load it as part of a streamlining of its business. A strong performance by CSA in recent months, in particular the winning of the Cineworld contract, has resulted in the broadcaster announcing that it no longer has plans to… Continue reading Carlton Screen Advertising Saved From ITV Sell Off

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns