Almost 60% of US mobile subscribers use their handsets for non-voice functions, according to a new study by mobile market measurement company, M:Metrics. M:Metrics surveyed over 23,000 mobile subscribers in the US about their usage of mobile content and applications between November 2004 and January 2005. The research found that over 37% of respondents had… Continue reading Multi Use Of Mobile Handsets

US consumers with broadband used the internet over newspapers as their primary source of information during the presidential elections, according to a new survey by the Pew Internet & American Life Project. The survey reveals that 52% of internet users, about 63 million people, claimed they went online to get information about the 2004 elections.… Continue reading Broadband Preferred Over Newspapers During US Presidential Elections

Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV

Media and communications group, Aegis, has released a positive trading statement for the year ending 31 December 2004, showing 13.1% increase in profits year on year to £647.5 million, while revenue rose by 15.1% to £747 million in the same period. Organic revenue grew by 8.4% during 2004, compared to 4.7% in 2003, while the… Continue reading Aegis Enjoys Profit Increase For 2004

ITV1 has suffered a drop in audience share over the first two months of 2005, loosing 10% of viewers year on year. New audience figures reveal that ITV’s average audience share of 16-35 year olds in January and February 2005 was 17.4%, compared to 22.7% in 2004, a slip of 5.3%. Overall viewing figures for… Continue reading Slow Start To Year For ITV1

Market information group, Taylor Nelson Sofres (TNS), has released a positive trading statement for the year ending 31 December 2004 announcing a 4.1% rise in underlying revenue, above predictions made by the Group at the beginning of the year. The company’s trading statement reported an increase of 17.4% in revenue for 2004 and a growth… Continue reading Taylor Nelson Sofres To Grow Ahead Of Market In 2005

Multi-media group, Ulster TV (UTV), has announced an increase of 28% in profits for 2004, with Group turnover revealed to be up 18% at £63.5 million, compared to £54.0 million in 2003. The Company’s television operating profit was reported to be up, adding 29% year on year, to reach £15.2 million. Radio and New Media… Continue reading Ulster TV Reports 28% Profit Increase For 2005

The Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report shows a dramatic uptake in digital technology over the last quarter of 2004, revealing that over half of all UK homes have adopted the new media. Overall television viewing figures slipped slightly towards the end of last year, with average daily hours of… Continue reading IPA Reports Over Half Of UK Homes Have Digital TV

UK cinema admissions stood at a steady 13.4 million in January, representing an average of 3 million admissions a week, according to the Cinema Advertising Association.But while the total is down 12.4% year on year, the CAA explains the dip with the extraordinary success of Lord of the Rings: The Return of the King, which… Continue reading Cinema Audiences Steady Throughout January

Channel 4 performed admirably throughout January, marking an excellent start to the year for the broadcaster with a 16.5% increase in revenues year on year, pushing its total to more than £55 million. Channel 4 recently announced that the beginning of the year had brought its best January in five years, with the broadcaster’s audience… Continue reading TV Market Round-Up – January 2005