Newspaper publisher, Trinity Mirror, has announced a 25% increase in its annual profits, despite the continued circulation decline of its flagship publication, the Daily Mirror.In a statement made this morning to the London Stock Exchange, Trinity revealed a 6.6% rise in revenue for 2004, taking the group’s total to £1.1 billion. The company reported that… Continue reading Trinity Reports Profit Increase As Cost Cuts Continue

Grey Global Group shareholders have approved the sale of the company to Sir Martin Sorrell’s WPP Group, clearing the way for the deal to close on March 7 this year. Grey shareholders are reported to receive $1.7 billion in cash and WPP stock out of the $1.5 billion purchase of the New York based media… Continue reading Date Set For Grey And WPP Deal

Online advertising for the first quarter of 2005 is reported to be performing strongly, with industry experts and research companies revealing an increase in advertising revenue for this quarter and throughout 2004, according to Merrill Lynch. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers estimate that for the last quarter of 2004 online adspend hit $2.7… Continue reading Strong January For Online Adspend

Online advertising is predicted to fuel the advertising industry throughout the coming year, with top industry agencies and research specialists forecasting that the medium will enjoy a strong performance throughout 2005. February saw Starcom UK Group claiming that online advertising expenditure had increased by 52% to £507 million, accounting for 3.4% of total adspend in… Continue reading INSIGHTanalysis: Media Healthcheck – February 2005

Five has secured a major sponsorship deal with Parfums Christian Dior to support the channel’s major new reality series, Make Me a Supermodel.The deal will see Dior Backstage Make Up cover the opening and closing credits and break bumpers on a package of eight hour-long programmes and a live final and will run from 14th… Continue reading Five Signs Model Sponsorship Deal With Dior

Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles

Capital FM has dropped long-serving DJ Neil Fox from its schedules in favour of former Blue Peter presenter Richard Bacon, selected to front the station’s daily Drive Time show starting in the spring.Capital claims that Bacon was the “number one choice” to replace ‘Foxy’ in one of the most keenly sought jobs in radio as… Continue reading Capital Drops Fox As Bacon Takes Drive Time

Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year

Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%