Homes equipped with digital radio receivers consume more commercial radio content than their analogue-only counterparts, according to the Radio Advertising Bureau, which has stated that the influx of new stations and delivery methods is increasing the listening hours of commercial stations at the expense of the BBC.Citing the results from RAJAR’s Q4 2004 listening survey,… Continue reading Digital Radio Fuelling Commercial Audience Rise

ITV will not be selling Carlton Screen Advertising (CSA), despite long-term rumours that the broadcaster would off-load it as part of a streamlining of its business. A strong performance by CSA in recent months, in particular the winning of the Cineworld contract, has resulted in the broadcaster announcing that it no longer has plans to… Continue reading Carlton Screen Advertising Saved From ITV Sell Off

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

US personal video recorder (PVR) manufactuer, TiVo, has signed an eight-year deal with major cable operator, Comcast Corp, to supply customised PVRs to its subscribers. Comcast has 21.5 million subscribers and expects to begin marketing a TiVo branded PVR in mid 2006. The PVR software will be adapted to operate on Comcast’s existing platform enabling… Continue reading TiVo Continues To Dominate US PVR Market

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns

Five has announced the appointment of Jane Scott as the channels’ new director of marketing, poaching her from the BBC to drive the channel forward as it continues to expand.Scott is currently the BBC’s controller of TV Marketing, but will be joining Five in the Spring and become a member of the channel’s executive board.Commenting… Continue reading Five Poaches BBC’s Controller Of Marketing

IPC’s flagship women’s weekly, Now, has joined forces with online fashion retailer ASOS to run a co-operative marketing campaign throughout the coming year, including discounts at ASOS.com for readers, as well as branded celebrity clothing features in the magazine.The deal will see Now readers will receive an exclusive 20% discount in March when they shop… Continue reading Now Launches Joint Branding Exercise With ASOS

Student TV network, SUBtv, has been appointed by Sony BMG to promote the new greatest hits album by long-running dance music outfit Faithless, celebrating the band’s 10 year career through a unique content-based sponsorship package.The Forever Faithless Artist Week will comprise exclusive coverage and an on screen SMS-based competition, and which will be promoted to… Continue reading SUBtv Signed For Faithless Music Promotion

Chancellor of the Exchequer, Gordon Brown, stood up at 12:32pm to reveal his tax and spending plans for the next year. Key points of the 2005 Budget are as follows…The Chancellor stated that Britain was enjoying its longest period of sustained economic growth since 1701.Inflation is 1.6%, expected to rise to 1.75% this year and… Continue reading Budget 2005 Coverage – The Chancellor’s Speech Live

Regional newspaper publisher, Johnston Press, has released today an upbeat trading statement for 2004 showing an increase in pre-tax profits of 18% year on year to £150.6 million, compared with £128 million in 2003. This rise is better than expected and follows strong growth in advertising revenue during 2004 across the company’s string of regional… Continue reading Johnston Press Strong 2004 Profits Driven By Advertising Growth