Advertising revenues for the Daily Mail and The Mail on Sunday are up by almost a quarter in the first three months of 2005, fuelled by an increase in colour and pagination. According to Daily Mail and General Trust’s (DMGT) trading update, ahead of its half-year end on 3 April, 2005 has seen a marked… Continue reading Colour Fuels Increase In Advertising Revenues For DMGT

Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger

Chrysalis Group Plc confirmed speculation this morning that it has made an offer for the radio assets of Guardian Media Group(GMG). The Group revealed it held preliminary discussions with GMG last week, according to a report in the Sunday Telegraph, but pointed out that there “can be no certainty that a transaction will be forthcoming”.… Continue reading Chrysalis Confirms Offer For Guardian Media Group

TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service

Mobile phone network, 3, has presented pop star Mantas Natasha Bedingfield with its first ever award for music video downloads to mobile phones, recognising the singer’s credentials as the most watched British artist on its Video Jukebox service.The award, created by rock’n’roll designer Johnny Rocket, is the first in a series that the network will… Continue reading Mobile Network Recognises Increasing Video Downloads

Chrysalis Radio has this morning confirmed speculation surrounding a bid for rival broadcaster, Guardian Media Group, stating that it had held preliminary discussions and was considering its next move.In a statement to the City, Chrysalis Group recognised the recent speculation surrounding a possible purchase of GMG, and confirmed that, following preliminary discussions, it is considering… Continue reading Chrysalis Confirms Speculation Over GMG Purchase

European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010

Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

Email delivery rates hit all time highs in the last quarter of 2004, while open rates dropped and click through remained steady, according to a new report by internet analysis company Doubleclick. The end of 2004 saw delivery rates increase by 3.3 percentage points on 2003, up to 90.6% compared to 87.3% at the end… Continue reading Email Delivery Rates Hit Record Levels In Q4 2004